SAM 'n ELLA'S HOMESTYLE RESTAURANT - better known as: EFFECTIVE USE OF HUMOR IN YOUR MARKETING MATERIALS

Written by Rick Beneteau


Continued from page 1

Another example of effective use of humor (ofrepparttar non-belly laugh nature) I especially like appears inrepparttar 121630 LinkOMatic website: http://www.linkomatic.com . One line - their slogan, "Quite simply,repparttar 121631 laziest way to promote your website". Catchy, friendly and right up front. A bonus for them, their support people are indeed very friendly to deal with.

Here's my favorite. Robert Woodhead, of SelfPromotion.com cracked me up with his informative but hilarious website at: http://selfpromotion.com . My kind of people. Beauty is, this guy's got a great web-based search engine submission program that he lets you use and you only pay him what you feel it's worth if you're satisfied. Who says there's no integrity onrepparttar 121632 Net? Visit Robert's website and see if you're not smiling byrepparttar 121633 time you're throughrepparttar 121634 first page. Humor can be especially effective in salesletters. The purpose of a salesletter is of course to produce sales, not chuckles, but a warm smile can go a long way towards opening a door and closing a sale.

Press releases are almost always staid and my first line of offense is to, wherever possible, warm it up with at least a semi-quaver of a polite smile. Kinda like electroshock when someone is in his-or-her-reading-boring-press-releases trance. A fluorescent orange tie on gray suit day.

Try it. You'll like it. Humor!!..... notrepparttar 121635 tie! And so will your prospects and customers. Projecting your "warm side" is not a weakness, as some experts might have you believe. It is strength in its purest form that we as human beings naturally gravitate to.

The Internet is rather faceless so it isrepparttar 121636 perfect place to put your best face on. I'd much rather 'feel' personality in a website than see flashy java-laden fireworks. But more important, I'd be much more inclined to do business with a real person, a warm human being that I'm 'introduced to' right up-front, than a non-descript entity in some technomarvellous website.

If humor is one of your best character features, use it in your marketing materials!

They say it's a small world andrepparttar 121637 Internet is making it even smaller. But you know what? ... I'd still hate to hafta paint it!

Rick is the author of 3 top-selling eBooks at: http://www.interniche.net/ebooks.htm and the purveyor of those amazing traveling billboards called I.D. IT! Plates: http://www.iditplates.net

Subscribe FREE to The Mirror - Your E-chievement Ezine: http://www.themirrorezine.com


The Missing Cornerstone of Success

Written by Rick Beneteau


Continued from page 1

Financially, let's not discountrepparttar fact that one will generally spend several times more than what they in their original optimistic mindset had set as "the budget". Under funding is amongrepparttar 121629 first reasons why start-up businesses fail. A smart business plan will allow you to not only survive personally, but will provide for implementing contingency plans.

Physical suffering can often accompany one onrepparttar 121630 ride to success -repparttar 121631 stress-related effects of weight loss or gain, fatigue, even depression. Mental and physical resiliency is a rudimentary quality to achieving success.

Too often,repparttar 121632 largest sacrifice that an achiever has to make is irreparable damage to relationships in his or her life, whenrepparttar 121633 gift of focus and determination is perceived as, or becomes, obsession. The "perfect balance" may find a home in books and onrepparttar 121634 lecture circuit, but reality has it that true understanding and support by loved ones are rare commodities. Countless families have fallen apart becauserepparttar 121635 entrepreneurial spirit was alive in a household. Although this subject is deserving of much more attention than I can give it here, communication isrepparttar 121636 key that will see relationships not only survive, but flourish onrepparttar 121637 road to success.

I find it amusing when someone just blurts out a quick and disparaging remark about a successful person. The "yeah, he's got it easy" kind of envious, thoughtless blurb. I've been known to rebut more than once, "if you only knew". Thing is, they have no idea what it has taken this person to achieve success. Unfortunately, it's a concept they will probably never "get". And a result they will probably never achieve.

The road to success is often a steep and rocky one. There are mountains in your way, not onrepparttar 121638 roadmap that you must be prepared to climb. This isrepparttar 121639 stuff that true entrepreneurial heroes have to face. The ones who are willing to fightrepparttar 121640 fight and often payrepparttar 121641 high price.

Byrepparttar 121642 way, and forrepparttar 121643 record, I did decide to start my Internet marketing company and I'm pleased to report it is doing just wonderful. I'm also duty bound to say that many ofrepparttar 121644 above sacrifices have been, and will continue to be made alongrepparttar 121645 way.

Greener valleys lie overrepparttar 121646 horizon for all of us. But before you leave, know that Sacrifice isrepparttar 121647 Missing Cornerstone of Success.

Rick is the author of 3 top-selling eBooks at: http://www.interniche.net/ebooks.htm and the purveyor of those amazing traveling billboards called I.D. IT! Plates: http://www.iditplates.net

Subscribe FREE to The Mirror - Your E-chievement Ezine: http://www.themirrorezine.com


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