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Encourage multiple entries and your contest participants get exposed to your promotional texts multiple times.
Ok, what about contest prizes?
If you publish an e-zine and you sell advertising space, you can give away free ad space to winners.
If you have your own product, or a product you have resell rights to, you can give away free copies of it to your winners.
If you have a service, why not put that up as a prize?
In any case, though, let your prospective contestants be interested in prizes. Yes -- put complete prize descriptions, along with contest mechanics, on autoresponder too.
And then include links where they can purchase prizes. Hey, some people might not want to wait to win your contest! So it's good to cover all bases.
Run a contest that lets autoresponders handle entries and confirmation receipts and you'll have a promotional tool that can bring in profits for you!
Copyright (c) 2004 Shery Ma Belle Arrieta-Russ
Shery is the developer of creative, motivating and fun e-mail courses for writers. Sign up and take an e-mail course today...free! http://writingbliss.com