Marketing: Rules of Thumb for Marketing to Your Past Customers

Rules of Thumb for Marketing to Your Past Customers

Written by Joy Gendusa

Continued from page 1

Rule #3 – Don’t let your designs get stagnant.

When you are mailing to databases of people that you have never spoken to before, it is OK to send them repparttar same postcard multiple times. It helps to increase recognition and will eventually increase your response rate. Dealing with customers and prospects that you have already spoken to (meaning they already know most or all of repparttar 119790 details of your business) you need to mix things up a bit. Your mailings should be attention getting and informative. If you have started offering a new service recently, a piece designed to let your database know about it would be a smart move. The main point is to keep your company in repparttar 119791 front of their mind and to keep them reading your promotion.

Being great at what you do is not always enough to keep repparttar 119792 customers that you have earned. With all of repparttar 119793 competition out there today you need to be constantly reminding your customers that you are repparttar 119794 best at what you do. Direct mail is repparttar 119795 best way to give them that reminder.

Always remember to keep mailings that you send to your database informative, attractive and most of all current. Personalize everything that you can and make sure that what you are sending to a past client actually pertains to them or their company. Anything less and your customer may start to drift, and repparttar 119796 only people that are going to be happy when that happens are your competitors.

Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. In 2004 the company did close to $9 million in sales and employs over 60 persons. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now she’s sharing her marketing secrets to others. For more free marketing advice, visit her website at www.postcardmania.com.

The Words That Sell

Written by Steve Conn

Continued from page 1

2.Next thing to do is give a very brief explanation of how you can provide repparttar benefits you named.

3.Next, persuade them to act by giving them a good reason to contact you.

4.You can offer a testimonial from a really happy customer. 5.If you have or can give a guarantee, give one. Guarantees take repparttar 119789 risk away for repparttar 119790 person receiving your postcard. 6.Make them an offer that no reasonable person who had an interest in your product or service could easily refuse. How Should I Say It?

•Urgently ask repparttar 119791 people you send postcards to, to order from you or contact you for free information about your products and services. Example:

Now is your chance to take advantage of our special offer. Don't miss out. Call NOW!

•Be sure to explain exactly how to order or contact you for further information. When you follow this structure for creating your postcards you will get good response to your mailings.

Steve Conn, a Marketing Consultant, consulted PostcardMania before it could afford its own in-house full-time marketing director. Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. In 2004 the company did close to $9 million in sales and employs over 60 persons. For more free marketing advice, visit her website at www.postcardmania.com.

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