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Use Keyphrases in Your Headlines
Most search engines deem a headline as an important section of
copy. That means text included in headlines (and sub-heads) carries extra weight.
When you create headlines for your copy, be sure to make them keyword rich. Also pay attention to HTML code for your headlines. Making headlines bold and including them within
or tags will help gain attention of engines.
The same holds true for sub-headlines. As you include additional sub-heads throughout your copy, pay attention to bolding and coding for headline tags.
Include Keyphrases in Your Body Copy
As you begin to write, include keyphrases all way through your body copy, not just in first paragraph. For best results, focus your copy on only two or three primary keywords.
Let keywords flow naturally as you write… don’t try to force it. Describe your products or services using keywords, include keywords in photo or graphic captions, and use keywords in any tables or lists you create.
How often should you use keyphrases? There is a “3% guideline” that states 3% of your words should be keywords. However, this is JUST a guideline. Don’t kill yourself to achieve a 3% ratio. Remember, your copy has to sell as well as attract engines' attention. Don’t ruin perfectly good copy by forcing keywords where they just don’t fit.
By keeping these “rules, regs, and recommendations” of search engine copywriting game in mind, you’re sure to create copy that impresses both your visitors AND engines.
Which specific words make *your* customers buy? Let Karon show you. Boost your sales and your search engine positioning by learning to write strategically created copy that hits a nerve and makes the sale. Get the details now at http://www.copywritingcourse.com.
