Rules, Regs, and Recommendations for Search Engine Copywriting

Written by Karon Thackston

Continued from page 1

Use Keyphrases in Your Headlines

Most search engines deem a headline as an important section ofrepparttar copy. That meansrepparttar 108127 text included in headlines (and sub-heads) carries extra weight.

When you create headlines for your copy, be sure to make them keyword rich. Also pay attention torepparttar 108128 HTML code for your headlines. Making headlines bold and including them within


tags will help gainrepparttar 108129 attention ofrepparttar 108130 engines.

The same holds true for sub-headlines. As you include additional sub-heads throughout your copy, pay attention torepparttar 108131 bolding and coding for headline tags.

Include Keyphrases in Your Body Copy

As you begin to write, include keyphrases allrepparttar 108132 way through your body copy, not just inrepparttar 108133 first paragraph. For best results, focus your copy on only two or three primary keywords.

Letrepparttar 108134 keywords flow naturally as you write… don’t try to force it. Describe your products or services using keywords, include keywords in photo or graphic captions, and use keywords in any tables or lists you create.

How often should you use keyphrases? There is a “3% guideline” that states 3% of your words should be keywords. However, this is JUST a guideline. Don’t kill yourself to achieve a 3% ratio. Remember, your copy has to sell as well as attractrepparttar 108135 engines' attention. Don’t ruin perfectly good copy by forcing keywords where they just don’t fit.

By keeping these “rules, regs, and recommendations” ofrepparttar 108136 search engine copywriting game in mind, you’re sure to create copy that impresses both your visitors ANDrepparttar 108137 engines.

Which specific words make *your* customers buy? Let Karon show you. Boost your sales and your search engine positioning by learning to write strategically created copy that hits a nerve and makes the sale. Get the details now at

Revealed: The $12,500 Copywriting Formula

Written by Sopan Greene, M.A.,

Continued from page 1

3. CREDIBILITY - Mention referrals and references of how others have benefited from your product or service.

4. PROVE - Show testimonials with full names and cities or countries. Offer a risk-free guarantee.

5. BELIEVABLE - Give your full contact information. Make it easy for them to buy with no hassles. Let them know why they should trust you.

6. SCARCITY - Have limited offers, special time sensitive sales, discounts on a few products in limited quantity.

7. ACTION - Ask forrepparttar sale. Make it simple.

8. WARN - Let them knowrepparttar 108126 pain they'll experience if they don't use your product. i.e. If you're selling a wrinkle cream let them know how dry their face will be and how much deeper their wrinkles will get without your product - if that's true. Don't lie.

9. NOW - Tell them why they should buy right now.

That's it. Now you've gotrepparttar 108127 skeleton thatrepparttar 108128 best copywriters inrepparttar 108129 world use. If you want more information on copywriting from Brian Keith Voiles go to:

Get Your 2 FREE eBooks & a FREE report: "Million Dollar Emails", "How To Start Your Own Traffic Virus" & "The 13 Deadly Internet Marketing Mistakes Almost Every Business Is Making..." mail to:

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