When you start looking at what you have to gain by increasing amount of direct mail marketing you do and what you have to lose by cutting back, there really isn’t a question as to which way to go.

Of course you should be smart about your mailings. Make sure they are really well targeted and put a little more thought into design and content so as to make sure they impinge. That just makes sense.

So while others are cutting their own throats by cutting back on direct mailing, you can benefit by increasing yours and sending your postcards into a less heavily glutted marketplace where they will receive more attention. Win-win.

3.Use back of card as a map to your store. Maps are important for people who are new to area, or people who aren’t familiar with your part of town. Also, with just a mailing address listed on front of card many people don’t know exactly where you are. A map will clear that up and again help increase chances of them hanging on to your card

4.Place a 12-month calendar on back of your card. This is a very clever technique that is sure to have people keeping your card handy at all times. Believe it or not a 12-month calendar fits nicely on back of a standard size business card. I remember when I got my first card that had a calendar on back of it. It was from an insurance salesman and I literally kept it by my desk at all times. I found it to be much quicker to glance at this card than to thumb through a wall calendar or even to visit Outlook. Each time I picked up card I remembered who had given it to me. This practice is applicable to any business and in any industry.

Using even one of these 4 tips will greatly enhance impact that you business card will have. With just a little creative you can turn your business card from a necessary evil, to a powerful tool.