Most often, our information is just out-of-date. Case in point: I've known for years that people look at people. It's a natural reaction for human eyes to float to section of a Web page, landing page, ad (or whatever) that has a picture. However, what I didn't realize is that - on a landing page - having a picture of a person can be a dangerously distracting element. Times change and so does behavior of buyers so we have to stay up-to-date.

The eye-maps included in this ebook also were very interesting to me. You can actually see what site visitor looked at first and longest to know where to place different elements of your page. Just very, very cool in my opinion!

If you're a:

** Website designer ** Copywriter ** Graphic designer ** Marketing professional ** PPC search engine marketer ** or anyone who wants to improve conversions up to 40%

you need to buy this book today.

I promised you I'd share results of improvements and testing I've done to my Copywriting Course site (see http://www.copywritingcourse.com) using Marketing Sherpa's newest report "Landing Page Handbook: How to Raise Conversions -- Data & Design Guidelines" so here it is.

I made another round of layout and design changes to site about a week ago. Once again, I saw an immediate improvement. I had data from sales that were made using original site design/copy and compared those to sales made after first round of changes. Then I began tracking sales and traffic patterns after second and third rounds of change. (If I'd made all changes at once, I would not have been able to tell what worked and what didn't.)

Marketing Sherpa's headline for this new ebook promises a 40% increase in conversions when using their methods. Let's just see how they stacked up. At last check, using same amount of traffic for each test, results did not show a 40% increase. However, it did show a 37% increase in conversions! Not too shabby. I was impressed.

It's important to note that this was after three rounds of changes. I didn't get a 37% increase immediately. But that's something ebook tells you… you'll have to test and track. The companies with biggest returns are ones who continually test.

I'll continue tweaking and testing so I can get even better results in future, but my position on this report hasn't changed. “Landing Page Handbook: How to Raise Conversions -- Data & Design Guidelines" has extremely valuable information anyone who designs or writes landing pages would benefit from. I strongly encourage you to get yours today at http://www.marketingwords.com/landingpage.html.

4) Use Keyword Phrases In Headlines and Sub-headlines - IF it makes sense to do so. You will not blow your rankings if you have no keyword-filled