Revealed: The $12,500 Copywriting Formula

Written by Sopan Greene, M.A.,

Continued from page 1

3. CREDIBILITY - Mention referrals and references of how others have benefited from your product or service.

4. PROVE - Show testimonials with full names and cities or countries. Offer a risk-free guarantee.

5. BELIEVABLE - Give your full contact information. Make it easy for them to buy with no hassles. Let them know why they should trust you.

6. SCARCITY - Have limited offers, special time sensitive sales, discounts on a few products in limited quantity.

7. ACTION - Ask forrepparttar sale. Make it simple.

8. WARN - Let them knowrepparttar 108126 pain they'll experience if they don't use your product. i.e. If you're selling a wrinkle cream let them know how dry their face will be and how much deeper their wrinkles will get without your product - if that's true. Don't lie.

9. NOW - Tell them why they should buy right now.

That's it. Now you've gotrepparttar 108127 skeleton thatrepparttar 108128 best copywriters inrepparttar 108129 world use. If you want more information on copywriting from Brian Keith Voiles go to:

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Copywriting Tips for Sales-generating Brochures

Written by Karon Thackston

Continued from page 1

Those are excellent ways to generate covers for brochures. A few examples are below. These are brochures that I’ve seen around town that made me reach for them and want to know what was inside.

“Plastic kitchen set. Dollhouse. Dollhouse furniture. Pink tricycle. $427.66. Your checking account balance… $302.86. Get what you need when you need it.” This was for a cash advance service. This particular brochure was printed beforerepparttar Christmas holidays so it had special appeal to lots of people.

“Over 3,000 babies died last year alone due to improper safety seat installations. Be SURE your child is safe!” Obviously, this was for a child safety seat inspection checkup.

These make an emotional appeal, getrepparttar 108125 readers' attention, and make them want to know more.

Inside Panel Headlines

These are just as important torepparttar 108126 process asrepparttar 108127 cover headline. Capturerepparttar 108128 true value ofrepparttar 108129 information in each section and provide it torepparttar 108130 reader withinrepparttar 108131 headline.

Information Panels

For most brochures, making a sale onrepparttar 108132 spot is notrepparttar 108133 objective. Driving traffic to a phone center or Web site is. Therefore providerepparttar 108134 most impressive product/service information onrepparttar 108135 inside panels in order to help accomplish this goal.

In addition torepparttar 108136 information about your products/services, incorporate calls-to-action like:

“Call today for full details.” “Visit our Web site to seerepparttar 108137 complete color selection.” “Customer service specialists are waiting for your call.”

Once you understandrepparttar 108138 goals of your brochure, incorporate compelling headlines, and include a cover section that generates interest, you are more likely to see success from your brochure.

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