Continued from page 1
Those are excellent ways to generate covers for brochures. A few examples are below. These are brochures that I’ve seen around town that made me reach for them and want to know what was inside.
“Plastic kitchen set. Dollhouse. Dollhouse furniture. Pink tricycle. $427.66. Your checking account balance… $302.86. Get what you need when you need it.” This was for a cash advance service. This particular brochure was printed before Christmas holidays so it had special appeal to lots of people.
“Over 3,000 babies died last year alone due to improper safety seat installations. Be SURE your child is safe!” Obviously, this was for a child safety seat inspection checkup.
These make an emotional appeal, get readers' attention, and make them want to know more.
Inside Panel Headlines
These are just as important to process as cover headline. Capture true value of information in each section and provide it to reader within headline.
For most brochures, making a sale on spot is not objective. Driving traffic to a phone center or Web site is. Therefore provide most impressive product/service information on inside panels in order to help accomplish this goal.
In addition to information about your products/services, incorporate calls-to-action like:
“Call today for full details.” “Visit our Web site to see complete color selection.” “Customer service specialists are waiting for your call.”
Once you understand goals of your brochure, incorporate compelling headlines, and include a cover section that generates interest, you are more likely to see success from your brochure.
Copy not getting results? Learn to write like a pro! Boost your sales and your search engine rankings with The Step-by-step Copywriting Course. Not just an ebook... a complete course. Get yours - and 3 FREE bonuses - today! http://www.copywritingcourse.com