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3. CREDIBILITY - Mention referrals and references of how others have benefited from your product or service.
4. PROVE - Show testimonials with full names and cities or countries. Offer a risk-free guarantee.
5. BELIEVABLE - Give your full contact information. Make it easy for them to buy with no hassles. Let them know why they should trust you.
6. SCARCITY - Have limited offers, special time sensitive sales, discounts on a few products in limited quantity.
7. ACTION - Ask for sale. Make it simple.
8. WARN - Let them know pain they'll experience if they don't use your product. i.e. If you're selling a wrinkle cream let them know how dry their face will be and how much deeper their wrinkles will get without your product - if that's true. Don't lie.
9. NOW - Tell them why they should buy right now.
That's it. Now you've got skeleton that best copywriters in world use. If you want more information on copywriting from Brian Keith Voiles go to: http://www.nmmastery.com/admagic/index.shtml
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