As we all know now, Google got tired of having its search results manipulated in this way. So they tweaked their ranking algoritms (one tweak widely known as dreaded "Florida Update"), to put an end to these methods. They started actively punishing web sites that were caught using devices such as "Free For All" link exchange sites, and implemented many other measures also; too many to mention here.

So, getting many inbound links is a dead concept now? That is what some people claim, but they are wrong! What IS dead is idea that links are nothing but search engine food. Rather, we are getting back in direction of good ol' days, when links were not there just to bait search bots. Some folks may have forgotten that links really are there to serve as paths of communication for Real People. Inbound links to a web site means paths for humans to enter, and browse content. And that is what all of us webmasters want: VISITORS!

This also means: stop trying to manipulate search engines. Keep your directory of links, if it does provide some real value to visitors. But if those links are just a messy jumble, hidden somewhere in a dusty corner of your site - repent! Get those links out of closet, let them breathe some fresh air!

Ken should know what he was talking about. The websites his "SiteBuildIt!" hosted come with automatic periodic submission to biggest names in search engines. He uses a unique submission system that is search-engine friendly, unlike most automatic site submitters. So successful was this that most of "SiteBuildIt!" websites consistently rank among top 5%.

Thus it was no surprise that Ken saw importance of value exchange - term he used for link exchange between two quality sites with similar theme. He followed this up with a free value exchange program that is available to all quality websites. The keyword here is quality. He only allows quality sites to sign up.

So if you think your site qualify, try out his free value exchange program. You'll soon be getting requests from other webmasters with quality sites to exchange links with. You can check it out for yourself here