Rethinking Free

Written by Elena Fawkner

Continued from page 1

What they didn't count on, however, was thatrepparttar "free" mentality of online consumers brought with it a built-in resistance to actually paying for *anything* online. And that includedrepparttar 119088 products and services offered by these high-paying advertisers. Disillusioned with repparttar 119089 disappointing return from their online advertising ventures, advertisers began to cut back their online advertising budgets and, lo and behold,repparttar 119090 website owners experienced dwindling revenues. Dwindling revenues meant they couldn't servicerepparttar 119091 exorbitant finance costs associated with their oh-so-generous venture capital loans, repparttar 119092 VCs finally woke up torepparttar 119093 reality that money was generated online in justrepparttar 119094 same way as it was generated offline (payment for products and services) and decided to cut their losses, calling up loans. Mega web-based businesses went out of business left, right and center, finally culminating inrepparttar 119095 great e-commerce shakeout of 2000.

So, for those with web sites and ezines providing information and relying in large part upon advertising revenues to make profits,repparttar 119096 (temporary) advertising squeeze has created something of a challenge. If these publishers don't receive a return on their investment from advertising revenue, what happens? Yep - they start looking for alternative sources of revenue and that means chargingrepparttar 119097 end user. Such sacrilege!

Well, I'm here to say it's nothing ofrepparttar 119098 sort. Of course we should pay for what we use. Western nations are capitalist societies of capitalist consumers. Why on earth should we expect someone to put inrepparttar 119099 time and effort of providing a valuable service or product without compensation? Do we really think that all those great web sites out there are nothing but a hobby for their hard-working owners? Some of them are, admittedly, but many belong to hardworking people, wanting to provide a valuable product or service but yet get paid for their efforts. By someone. If not advertisers, then all that's left arerepparttar 119100 end users ... those who, when all is said and done, directly benefit fromrepparttar 119101 service.

So, what does this great counter-revolution mean for you and your business? Well, for you, it means get used torepparttar 119102 idea of paying for what you use online, just as you do offline. For your information- based business, if you're not generating enough income from advertisers, it means get used torepparttar 119103 idea of charging for your content. And don't apologize. You work hard and are entitled to be paid for it.

Elena Fawkner is editor of A Home-Based Business Online ... practical home business ideas for the work-from-home entrepreneur.


Written by Jim Beach

Continued from page 1

Another excellent resource, particularly for on-line marketers, is

And here's a second method of keeping informed. Subscribe to E-zines. An E-zine is an internet version of a magazine. They lack glossy photos and fancy typefaces, but they can provide you with valuable information onrepparttar subject of your choice. There are e-zines published on just about any topic you can think of. Here are a couple of e-zine databases. Take a look and subscribe to several e-zines you think might be of value to you. Then you'll have timely information arrive weekly, bi-weekly or monthly, right in your e-mailbox. Subscribing is easy,repparttar 119087 e-zines are free and you can unsubscribe at any time.

A third way is to utilize a portal (start page) with a news feature you can customize. For instance, I use excite, which offers a NewsTracker Clipper Service that allows you to enter key words. The tracker will find articles for you so you don't have to search all overrepparttar 119088 web to find them. You can track entire industries (or your individual competitors). A real time-saver. Here's excite's URL:

Mr. Beach is a corporate marketing veteran and netrepreneur. His company, BUSINESS-OPP.COM, offers a Three-Step Process for making money on the internet featuring guaranteed business opportunities. Visit

    <Back to Page 1 © 2005
Terms of Use