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COUPONS.COM: SAVINGS TO YOUR DESKTOP (http://www.coupons.com/) Coupons.com brings best deals and coupons to internet end-users, helping them save money by discounted shopping. As of late, they also started delivering coupons through RSS feeds, giving their subscribers direct access to their latest offerings.
PUBSUB.COM: TRACKING THE WORLD (http://www.pubsub.com) PubSub.com is an amazing service that allows you to track practically everything going on around world by matching your keywords with tens of thousands of online content sources, and enabling you to subscribe to your customized search results through customized RSS feeds.
RSSAUCTION.COM: TRACKING YOUR PURCHASE INTERESTS (http://rssauction.com/) If you’re a regular eBay user, you certainly want to keep track of new products available, which precisely match your interests. rssAuction.com helps users keep better track of eBay by giving them a tool to first create a comprehensive list of product requirements and then delivering search result through an RSS feed. As soon as new products matching individual interests appear, user is notified of that through his RSS aggregator, giving him ability to start bidding immediately and without having to visit eBay every day to find right products.
UPCOMING.ORG: KEEPING TRACK OF LOCAL AND SOCIAL EVENTS (http://upcoming.org/) From Upcoming.org website: “Upcoming.org is a collaborative event calendar, completely driven by people like you. Enter in events you're attending, comment on events entered by others, and syndicate event listings to your own weblog. As Upcoming.org learns more about events you enjoy, it will suggest new events you never would have heard about.”
FEEDBEEP: THE ULTIMATE “TIME-TO-INFORMATION” TOOL (http://www.feedbeep.com/) Depending on who you are and your current life situation, many content alerts are critical for you. If you’re looking for a job, you want to know immediately when a new one matching your precise interests is available, and so on. While RSS brings this information to your desktop, that might not be fast enough. Feedbeep.com takes internet content delivery one step further, by empowering users to have their critical content updates delivered from an RSS feed directly to their mobile phones via SMS.
RSS EMPOWERS CONSUMERS
The one thing all of these RSS-based or RSS-empowered services have in common is that they empower consumers.
They empower them by getting content that matters to them delivered directly to their desktops or online content aggregators, but still giving them power to unsubscribe within moments of not being satisfied with content they are receiving.
Even more so, these services empower consumers to create social networks and easily share their information with their friends, family and associates on a large scale.
Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa11