Publishing your own newsletter also helps. It doesn't have to be long or involved, but it should be published on a definite schedule. There is a lot of different thinking on how frequently it should be published. Some people think that a monthly schedule is a waste of time, as people may forget who you are between publications. Some feel that weekly is OK and others, myself included, feel that more exposure you have better.

Whatever frequency you select, it is imperative that it is published on a regular basis. If it is once a week, pick a day that it will be published and stick with it. If you are not going to publish in any given week, be sure to notify your subscribers in advance so they don't wonder what happened.

Building a subscriber base is normally a slow process. You should have a sign-up process on your website. You can use either a form for this or have them send you an email. A form is preferred way as it is immediately identifiable as a subscription when it is received. If you don't use a form, then at least list your email address with subscribe in subject so it doesn't get "trashed" with rest of spam you receive. Use something that will immediately identify it as a submission like mailto:bob@adv-marketing.com?subject=Subscribe - this way it will automatically insert word "Subscribe" in subject of email.

Whatever route you take on your road to building your reputation, probably most important thing to remember is that memory of most folks is short, and there are thousands of new prospects becoming available everyday. If you hope to do business on web, you must not only build a good reputation, but you must be visible to your prospects on an ongoing and regular basis.

--Another possibility is E-Magazine ads. This type of advertising can be very effective as long as you place ads in magazines that have same readership as your target audience. I have found this method of E-Marketing to be quite effective in directing potential customers to my site and even generating additional leads for follow-up. You do want to make sure that Magazine has a genuine and substantially large opt-in mailing list however.

--Another possibility is of course ever-dreaded topic of e-mail marketing. It is really not that bad. Just make sure you opt-in participants yourself. And I wouldn't trust anyone who wants to sell you an "opt-in list of addresses of people interested in your products or services." If it was really was as described, you probably couldn't pay what it was worth. You will have better success having a company send e-mails for you to their list of address that they are not willing to sell (which is a good indication that they are really opt-in). And if they are not opt-in, then at least you won't loose your ISP. If you do it right, this can be one of most effective, and inexpensive forms of E-Marketing available to you.