Continued from page 1
Q: Are they effective for advertisers? A: I can't really answer that. I've never used them, so you'll have to ask someone who has. Of course, you could ask one of companies that offers text link ad technology, but you already know their answer...
Q: Will they become more popular? A: Once again, I can't answer that question with any authority. But I have my suspicions; I suspect they will become more popular, simply because there are a lot of web publishers out there who are willing to try programs that offer a revenue return. Ultimately, popularity of text link ads hinges how successful they are for advertisers, not how well-liked they are among users.
Q: Can I stop it happening to my reprint article? A: No. I believe that power lies solely with publisher. Of course, you can forbid it in your reprint guidelines, but that will simply limit number of times your article is reprinted (consequently limiting your referral traffic and link popularity).
Conclusion - Are any of these questions really important to article submission authors?
In my humble opinion, answer, once again, is No! As authors of reprint articles, we love Google AdSense arrangement because it creates a demand for quality content. The more high quality articles a publisher reprints, higher their site rank, greater their traffic, and more they earn from pay-per-click ads on their site. As a result, our article submissions get widely published and we build brand awareness, credibility, authority, referral traffic, and of course link popularity (i.e. increased rank).
Text link ads are no different. Like Google ads, they encourage publisher to acquire more high quality content. It's as simple as that.
But my article is hijacked! What if reader doesn't return? There's no denying we'd prefer to keep our reader. But most readers know where 'Back' button is, so if your article is good enough, they'll be sure to click it. And if they don't, well at least you've got permanent link back to your site in byline of your article. And after all, that's one of big benefits of article submission, isn't it?
Anyway, enough talk. Let's see how it all unfolds.
Glenn Murray is an SEO copywriter and director of article submission alternative, PublishHub and copywriter studio Divine Write. Contact Sydney +612 4334 6222 or firstname.lastname@example.org. Visit http://www.divinewrite.com or http://www.publishhub.com for details.