3) Don't make empty promises

Sensationalized headlines may work in traditional media, but they're not so effective in online article submissions. Few things frustrate an online publisher more than being lured in by a promising headline which turns out to be nothing more than hot air. For publishers who take time to carefully filter content before publishing, empty headlines are nothing more than time-wasters. For publishers who are a little less meticulous, empty headlines result in a site which is characterized by disjointed, contradictory, low-quality content. Either way, publisher isn't impressed, so make sure headline of your article is relevant to (and validated by) body of your article.

4) Put yourself in publisher's shoes

Always think about ways to make publisher's job easier. It's as simple as that. Brainstorm 5, 10, 20 headlines, then put yourself in publisher's position and ask which one you'd choose. That's best headline for your article submission.

5) Think about your publisher's readers

Publishers want articles that readers will open. But remember, your publisher's website may cater to an entirely different type of reader to your website. Whenever you find yourself thinking about your secondary audience (the reader), make sure you're thinking about publisher's readers – not your own. That settled, you can go on to focus on regular audience-headline considerations such as making headline attention-getting, targeted, and benefit driven.

Conclusion

With emergence of article submission as a great way to generate a high search engine ranking, and associated proliferation of article submission spam, right headline is more important than ever. The important thing to remember is that you're faced with a gatekeeper, and you need to address their needs first.

By following all publisher-focused tips above, you'll not only see your article published many more times, you'll also see it published on more relevant websites. This will help both your ranking (because links from relevant sites are always best) and your click-thru traffic (because audience will be more relevant).

Happy headlining!

5. Join a link co-op. Co-ops such as one found at http://www.digitalpoint.com/ are an amazing source of valuable back links and free advertisement. What is a co op network? A Co op network is a network of site owners/webmasters that offer ad space to network. In return, ads they define are displayed across entire network. The best part of ad networks such as one found at digital point, is, they are free. Having your site in a co-op can literally mean thousands of back links for your site.

6. Buying ezine ads is a paid method of advertising, but it works, because it is most targeted of these approaches. Write a concise ad for your business, and link to either a lead-capture page or directly to your autoresponder. Then, begin contacting ezines to place your ad. (Do a search for “ezine directories,” and you will find enough lists to keep you busy.) When you contact an ezine, look for rates for both classified ads and solo ads. The advantage to a solo ad is that your ad goes out by itself in a separate email, but they can be more expensive. Because these ads are targeted (you should NOT advertise in an unrelated ezine), you will definitely see traffic, but you will need to track your results to see which ezines bring you most and best traffic.

7. Ad Swaps can be an exellent source of advertising. Start by writing some killer copy (to coin a phrase...there are many free articles and ebooks writen on subject). Simply use your favorite search engine and type in...how to write ad copy. I googled this as I am wriying this and it showed 12,400,000 results. WOW! Once you have your ad written, search out Ezines that are in same catagory as your business or service. Again use your favorite web search. Build yourself a list of ezines and then email them asking if they except ad swaps. Include your ad in your corrospondance with ezines so they can see what you are offering. Another place to check for ezines is to type in Ezine directories in your seach engine. Look up ezines in your catagory of business or service. Most listings will tell you if they except ad swaps and peramiters of ad such as how many lines and how many characters per line. Don't forget to ad your website url in your ad.

If you want to have a successful site, whether-it-be a hobby or for business, you have to understand how search engines work. Part of that understanding, is knowing about link development. Maybe in early 90’s idea of “if you build it they will come” might have been true. But in year 2005 internet is a far more competitive and complex place. To be successful today, you have to work at it. Without a quality source of back links search engines will all but ignore your site.