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3) Don't make empty promises
Sensationalized headlines may work in traditional media, but they're not so effective in online article submissions. Few things frustrate an online publisher more than being lured in by a promising headline which turns out to be nothing more than hot air. For publishers who take time to carefully filter content before publishing, empty headlines are nothing more than time-wasters. For publishers who are a little less meticulous, empty headlines result in a site which is characterized by disjointed, contradictory, low-quality content. Either way, publisher isn't impressed, so make sure headline of your article is relevant to (and validated by) body of your article.
4) Put yourself in publisher's shoes
Always think about ways to make publisher's job easier. It's as simple as that. Brainstorm 5, 10, 20 headlines, then put yourself in publisher's position and ask which one you'd choose. That's best headline for your article submission.
5) Think about your publisher's readers
Publishers want articles that readers will open. But remember, your publisher's website may cater to an entirely different type of reader to your website. Whenever you find yourself thinking about your secondary audience (the reader), make sure you're thinking about publisher's readers – not your own. That settled, you can go on to focus on regular audience-headline considerations such as making headline attention-getting, targeted, and benefit driven.
With emergence of article submission as a great way to generate a high search engine ranking, and associated proliferation of article submission spam, right headline is more important than ever. The important thing to remember is that you're faced with a gatekeeper, and you need to address their needs first.
By following all publisher-focused tips above, you'll not only see your article published many more times, you'll also see it published on more relevant websites. This will help both your ranking (because links from relevant sites are always best) and your click-thru traffic (because audience will be more relevant).
Glenn Murray is an SEO copywriter and director of article submission alternative, PublishHub and copywriter studio Divine Write. Contact Sydney +612 4334 6222 or firstname.lastname@example.org. Visit http://www.divinewrite.com or http://www.publishhub.com for details.