The solution to this problem was simple. I removed from my webpage words “string” and “strings” (or I just used another word in place of string or strings). After Google found this page again and updated its view of it, guitar ads were replaced with relevant ads. And best of all? CTR on this page immediately increased and so did my advertising income!

If you have a page with a low CTR, you may need to tweak your text so Adsense generates ads that are more relevant to page. When making these types of changes to your webpages, use same ideas you use for search engine optimization. Why?

Because Google uses same logic to determine appropriate Adsense ads to display on your page as it does to determine if your article should rank high for “blue widgets.”

Some areas on your page that might need a bit of text tweaking include:

- The title of page - The H1-tags used in page - The number of occurrences of keywords in text of article - Changing filename (this can be very effective, but only do this for new pages that are not yet in search engines or you risk losing traffic)

One word of advice: Don’t forget that your keywords determine your search engine rankings so take small steps when changing keywords.

And remember, only ads that will bring you extra Adsense income you’re looking for are relevant ads!

Ready, Set, Test

Before you begin testing, you’ve got to have two things: something to track and compare; and some high earning pages you want to funnel your site traffic to. For fast results, select a few of your highly visited pages.

Next think of ways to get visitors viewing a particular page to click on a link to one of your high earning pages. That’ll help you come up with a catchy description for link. And remember, you can use graphics to grab your visitors’ attention. Be creative!

And remember, it’s all about location, location, location. Once you’ve come up with attention-grabbing description, you’ve got to identify perfect spot on your page for positioning descriptive link to your high paying page.

Spend some time visiting other websites to see how they’re maximizing site navigation. For example, using a “Hot Pages” list or a “Most Read Articles” list are common menu selections.

Then let testing begin. Try putting different text on different pages. That way you’ll get a feel for what works and what doesn’t. Mix things up a bit – put links on top of page and bottom.

It’s now all a matter of testing and tracking, and testing and tracking until you find site navigation setup that works best!