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I have only come across three arguments as to why people do not have their own dot.com's:
1) I Already Have A Site With One Of The Free Hosts.
Look at your site through eyes of a potential client. Do you think banner ads free web site provider puts on your page, enhance information you want your potential clients to see? Go to http://geocities.yahoo.com and see if this is image you want for your business.
2) I Can't Afford My Own Dot.Com Name And Site.
Really ? You don't need many of those "bells and whistles" included by many providers, so why pay for them. You could have your own dot.com registered AND hosted for about $30 a year. That's about cost of one fast food lunch a month. Do you really think this is too much to invest in your future? For an example, stop by http://bitshack.com and you'll see what I mean.
3) I Can't Design A Website.
We are not talking anything complex here, just a simple site will have dramatic results on your traffic, and sign ups. There are also an abundance of free web building programs out there. Go to: http://www.cas.psu.edu/docs/cashome/guides/htmllist.html and you will find plenty of free and low cost tools you can use. Remember you are talking about an on-line business, and this is one skill you should learn.
Let's talk facts. As more and more people spend time on web, they quickly learn that if they've seen one affiliate site for a company, they've seen them all. They also develop a dislike of "pop down" screens and banners of free sites. They also look with disdain upon free web space provided by ISP's, as there is no degree of permanence there
If they're going to do business on web, they want to deal with someone who will be around for awhile, and your own web domain and site is a good indicator. You at least are showing your prospects that you are serious about doing business on web, and are probably not just "testing water", hoping to make a quick buck or two.
Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at http://adv-marketing.com/business to subscribe. As a bonus, get 40,000 FREE E-Books from Larry Dotson, when you visit http://www.ldpublishing.com