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There are some downsides that I have to point out however. At moment maximum size of ĎAd Linksí box is 200*90, with a maximum of five topics. This is fine for people who use smaller Ad Units, but for those who use biggest rectangle possible this could be a problem. The other fact to consider is how long it may take your visitors to adapt to new layout. I have no evidence to back this up, as Iíve only been experimenting with new system for two days now, but it does seem that, in short term at least, you will be seeing a decrease in revenue from your AdSense account as visitors get used to new layout.
The most beneficial changes Google has bestowed on us, however, has to be changes in payment system. A real boon to non-US based publishers such as myself has to be supply of local currency cheques. Now you can elect to receive your check in Pounds Sterling, Indian Rupees, Euros, Turkish Lira or any of 43 local currencies. There is also option to sign up for beta of new EFT (Electronic Fund Transfer) payment option, which will deposit money directly into your back account.
So those are changes that Google has made to its AdSense program. But as ours IS to wonder why, maybe I can make a comment of possibility of why this update has come this week. Is it coincidence that at same time as Google was updating its program Yahoo has announced its own textual Ad serving service, based on its Overture Paid Inclusion search engine? Personally I donít think so. But competition is almost always a good thing, and who knows, maybe Yahoo may even spur Google into giving people Ad tracking capabilities that many publishers have been crying out for.
Daniel Robson runs www.shock-therapy.org where he hands out his freeware as well as loudly voicing his opinions on pretty much everything.