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Business Worksheet for Refine Your Company's eNewsletter to Increase Its Viral Potential
1.] Date for your enewsletter relaunch.
2.] Think of a new name for your enewsletter.
3.] What problem(s) does your business solve for your clients?
4.] Create at least 4 powerful headlines to showcase main articles for your upcoming issues. Tip: Use a question for your headline - Do YOU Need A PR Makeover To Make YOURSELF Newsworthy?
5.] Make a list of unique resource information your target audience would find useful. Example: PR Savvy Female Entrepreneur (www.womensnewsbureau.com/PRenewsletter.htm), a monthly enewsletter published by Women's News Bureau, provides a list of special days, weeks, and months businesswomen can incorporate into their press releases to make them newsworthy.
6.] Think of special discounts or trial offers for each of your products and service that you can offer to your subscribers. Remember that they have to be exciting enough for them to pass your newsletter on their business associates. Everyone loves to be in spotlight. Showcase one of your clients every month. Introduce a staff member to highlight their expertise.
Jerrilynn B. Thomas, owner of the Women's News Bureau (www.womensnewsbureau.com) and Women's Media Desk (www.womensmediadesk.com), specializes in PR makeovers. If you would like a PR makeover to make yourself more newsworthy, contact her at email@example.com . Businesswomen are invited to submit their news and articles to the Women's Media Desk.