While these products have certainly helped more people “think” about eating healthier, they have not, respectively, met rigorous consumer expectation for a low carbohydrate, low calorie, low fat, and high protein nutritional supplement.

However, there is a product in market today called Profect® that is receiving significant credible attention from both consumer and medical communities.

Profect, a product of Pennsylvania-based Protica, Inc. (www.protica.com), provides 25 grams of protein in each fat-free, carbohydrate-free 100-calorie serving. Profect also offers a range of essential nutrients in each serving, including 100% of vitamin C and 50% of B1, B2, B3, B5, B6, B12, Biotin and Folic Acid. All of this is delivered to consumers in a 2.7-ounce container designed to be virtually indestructible. The container also serves to increase storage life and heat resistance.

The debate for America’s protein and diet IQ will not begin with what is placed on a dinner table, or what is offered at a fast food restaurant. This is where debate will end. Where it begins will be in minds of consumers and medical professionals everywhere. High quality, accurate, and scientifically validated information is required to carefully choose a protein-rich balanced approach. For a growing number of investigative consumers, that solution centers around products like Profect.

About Protica

Founded in 2001, Protica, Inc. is a nutritional research firm with offices in Lafayette Hill and Conshohocken, Pennsylvania. Protica manufactures capsulized foods, including Profect, a compact, hypoallergenic, ready-to-drink protein beverage containing zero carbohydrates and zero fat. Information on Protica is available at www.protica.com. You can also learn about Profect at www.profect.com.

References

[i] Source: “The Benefits of Protein”. WebMD. http://my.webmd.com/content/article/85/98824.htm

[ii] Source: The Center for Disease Control.

[iii] Source: “Building a Better American Diet: School of Harvard Gazette Archives Public Health Conference Looks at Science Behind Diet Recommendations”. http://www.news.harvard.edu/gazette/2003/09.18/15-foodpyramid.html

[iv] Source: “CDC: Americans Eating More than Ever”. CNN. http://www.cnn.com/2004/HEALTH/diet.fitness/02/05/more.calories.ap/

[v] Source: “Why Is America So Fat?”. CBS News. http://www.cbsnews.com/stories/2004/07/12/60II/main628877.shtml

Copyright 2004 - Protica Research - http://www.protica.com

About Protica

Founded in 2001, Protica, Inc. is a nutritional research firm with offices in Lafayette Hill and Conshohocken, Pennsylvania. Protica manufactures capsulized foods, including Profect, a compact, hypoallergenic, ready-to-drink protein beverage containing zero carbohydrates and zero fat. You can learn more about Protica at www.protica.com -- Information on Profect is available at www.profect.com

Furthermore, some sources of protein – such as fast food burgers – may indeed contain a desired amount of essential amino acids, but excessively high amount of calories, unsaturated fats, carbohydrates, and other unwanted elements make them a thoroughly unwise eating choice [iii].

The goal – one that has been sought for decades -- is therefore to identify a food source that provides consumers with a healthy, convenient, inexpensive, appetizing, and complete source of protein.

Fortunately, despite significant delays in bringing a worthy product to consumer marketplace – delays due to scientifically pointless search for single best source of protein -- there are some innovative nutritional supplements that are achieving this goal. These products offer consumers a complete amino acid profile derived from a combined mix of protein sources. Some of these evolved products – albeit a very limited number of them -- are even able to meet other consumer criterion: convenience, affordability, palatability, low-calorie, and high nutritional (e.g. vitamin enriched) content.

American health dialogue will continue to be populated with “best” lists, and in many ways, these lists are quite useful timesaving devices. However, there are obvious situations where relentless pursuit of “best” of something can actually cause more harm than good when there is, in fact, no “best” of something to speak of. In world of protein and diet, this is clearly case: there is no single best source of protein. Only a balanced mix of protein sources will achieve goal of delivering body’s critical protein requirements. Fortunately, more nutrition experts are starting to acknowledge this scientific truth, and it is a trend towards intelligent health that is expected to continue.

About Protica

Founded in 2001, Protica, Inc. is a nutritional research firm with offices in Lafayette Hill and Conshohocken, Pennsylvania. Protica manufactures capsulized foods, including Profect, a compact, hypoallergenic, ready-to-drink protein beverage containing zero carbohydrates and zero fat. Information on Protica is available at www.protica.com

You can also learn about Profect at www.profect.com

[1] Calcium caseinate is created via acidification of skim milk.

References

[i] Source: “Protein in Diet”. DiscoveryHealth.com. http://health.discovery.com/encyclopedias/1931.html

[ii] Source: “Essential Amino Acid”. http://en.wikipedia.org/wiki/Essential_amino_acid

[iii] Source: “Supersized Nation: Bigger Burgers Still Rule”. WebMD. http://my.webmd.com/content/article/98/104952.htm?action=related_link

Copyright 2004 - Protica Research - http://www.protica.com

About Protica

Founded in 2001, Protica, Inc. is a nutritional research firm with offices in Lafayette Hill and Conshohocken, Pennsylvania. Protica manufactures capsulized foods, including Profect, a compact, hypoallergenic, ready-to-drink protein beverage containing zero carbohydrates and zero fat. You can learn more about Protica at www.protica.com -- Information on Profect is available at www.profect.com