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Many publications will give you a contract for "stand-by" space. In this arrangement you send them your ad, and they hold it until they have unsold space, and then at a price that's always one third or less than
regular price for
space you need, insert your ad. Along these lines, be sure to check in with
suburban and neighborhood newspapers.
If you send out or publish any kind of catalog or ad sheet, get in touch with all
other publishers and inquire about
possibilities of exchange advertising. They run your ad in their publication in exchange for your running an ad for them of comparable size in yours.
Finally, there's nothing in
world that beats
low cost and tremendous exposure you get when you advertise a free offer. Simply run an ad offering a free report of interest to most people - a simple one-page report with a "tag-line" inviting
readers to send money for more information, with a full page advertisement for your book or other product on
backside. Ask for a self-addressed stamped envelope, and depending on
appeal of your report and
circulation of
publication in which your ad appears, you could easily be inundated with responses!
The trick here, of course, is to convert all of these responses, or a large percentage of them, into sales. This is done via
"tag-line," which issues an invitation to
reader to send for more information, and
full page ad on
back of
report, and
other offers you include with
complete package you send back to them. As mentioned at
beginning of this report, it's just a matter of unleashing your imagination. Do that, and you have a powerful force working for you that can help you reach your goals.

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