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Many publications will give you a contract for "stand-by" space. In this arrangement you send them your ad, and they hold it until they have unsold space, and then at a price that's always one third or less than regular price for space you need, insert your ad. Along these lines, be sure to check in with suburban and neighborhood newspapers.
If you send out or publish any kind of catalog or ad sheet, get in touch with all other publishers and inquire about possibilities of exchange advertising. They run your ad in their publication in exchange for your running an ad for them of comparable size in yours.
Finally, there's nothing in world that beats low cost and tremendous exposure you get when you advertise a free offer. Simply run an ad offering a free report of interest to most people - a simple one-page report with a "tag-line" inviting readers to send money for more information, with a full page advertisement for your book or other product on backside. Ask for a self-addressed stamped envelope, and depending on appeal of your report and circulation of publication in which your ad appears, you could easily be inundated with responses!
The trick here, of course, is to convert all of these responses, or a large percentage of them, into sales. This is done via "tag-line," which issues an invitation to reader to send for more information, and full page ad on back of report, and other offers you include with complete package you send back to them. As mentioned at beginning of this report, it's just a matter of unleashing your imagination. Do that, and you have a powerful force working for you that can help you reach your goals.
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