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“The best service that you can give customers is to solve their problems,” says Thomas Proulx, President/CEO of Netpulse Communications. “Even better is to solve a problem for them before they even know they have a problem.” Look at every aspect of your service through
client’s eyes. Examine every interaction with you and your business from their perspective:
--What problems might they have understanding what services you provide? --What materials need to be clearer? Better defined? Easier to read? Easier to get? --Are you available at
times they need you most? Are your business hours compatible with their availability? --How easy is it to contact you (and actually get through to you)? How quickly do you return calls? Answer emails? --When they call, do they know whom they’re speaking with? Is your answering system clear and easy to navigate? --Do your marketing materials (business cards, ads, flyers, etc.) all show
same information and contact numbers? Is it easy to find you/your office? --Do you have ready access to a list of people who can help your clients with ancillary services they may need (notary public, inspectors, insurance, etc.)? --Do you have systems in place to quickly obtain/retain/access needed client information?
And that’s just
start. You must review EVERYTHING that
client sees, hears, touches, talks to, interacts with in
process of doing business with you and ask yourself: “Is this helpful to my clients? Is this giving them exactly what they need most?”
When you start answering “yes” to those questions 100% of
time, you’ll be on your way to providing that oh-so-desired blissful customer service experience.
So there. The ultimate marketing secret is out of
bag. Who’s gonna use it first? you… or your competition?
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Jim Allen is a professional life & business coach. For more ideas, subscribe to his free bi-weekly ezine, THE BIG IDEA, by sending a blank email to: SubscribeGA@CoachJim.com