Reciprocal Links - how important are they

Written by David Callan

Continued from page 1

Google isrepparttar most prominent ofrepparttar 125066 big boys to use this method, and it has brought me a lot of visitors to my hobby site. Hobby site? you may ask. Well you may be interested to read that I am alsorepparttar 125067 webmaster of and have been for 2+ years.

The last time I checked on Altavista I had 169 sites linking to Irish Boxing, and I am ranked number 3 on Google forrepparttar 125068 search term 'boxing news' . I get about 25 - 40 visitors a day from Google for this search term alone.

Before Google introducedrepparttar 125069 number of links to a site as a relevancy factor I wasn't even inrepparttar 125070 top 20, now however because I have so many quality sites linking to Irish Boxing News.comrepparttar 125071 googlebot feels I deserve position 3.

More search engines are likely to come around to this method of ranking as Google has shown with its tremendous growth that its a very effective method of establishing relevancy.

So hopefully you can see why reciprocal linking is so important to any 'serious' webmasters. My Irish Boxing site gets about 150 visitors a day, not bad for a site without a budget plus it's a niche information site, and doesn't have broad appeal, anyway most of them come from search engines but about 50-60 come from links on other sites. Just Multiply them numbers by 4 or 5 for a site with mass appeal like an Internet Marketing site and you can really start to seerepparttar 125072 power of developing links with other sites. BOTTOM LINE - GET LINKING NOW

Article by David Callan David is the webmaster of Visit his site for free internet marketing articles, advice, ebooks and more.

Targeted Ezine Advertising

Written by Marla Bland

Continued from page 1

If you want to check even further, you could contactrepparttar publisher and find out howrepparttar 125065 subscribers were obtained. Purchased subscribers tend to be less responsive than those that have readily signed up atrepparttar 125066 publisher's website. Ifrepparttar 125067 publisher has automatically subscribed people that have posted an ad at a classified site, don't EVEN go there!

Most publishers use multiple means of obtaining subscribers, which will yield a subscriber base that is hard to judge. Another good question to ask - Isrepparttar 125068 list cleaned on a regular basis? Arerepparttar 125069 addresses that have bounced several times removed? My list may be smaller because of it, but 3 times in a row and they're OUT!

You should now be able to narrow your list down to your favorite 3-5 ezines. The marketing "gurus" would give you a formula for determining ifrepparttar 125070 cost is within reason.

My formula? I like to place top sponsor ads or solo ads. (and free classified ads - but those I'll place in any targeted ezine! Hey, they only cost a little time!)

So... I look at all of my favorite targeted ezines, and discard any that are out of my price range. Then I look at those left to see which offersrepparttar 125071 best price per subscriber for a top sponsor or solo ad. I'll try that one first.

Oh, and... don't forget to track your results!

Marla Bland, Editor of Dynamic Marketing Newsletter Free ezine Ads for subscribers. Low cost and no cost advertising methods to build a profitable online business.

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