Continued from page 1
If you want to check even further, you could contact publisher and find out how subscribers were obtained. Purchased subscribers tend to be less responsive than those that have readily signed up at publisher's website. If publisher has automatically subscribed people that have posted an ad at a classified site, don't EVEN go there!
Most publishers use multiple means of obtaining subscribers, which will yield a subscriber base that is hard to judge. Another good question to ask - Is list cleaned on a regular basis? Are addresses that have bounced several times removed? My list may be smaller because of it, but 3 times in a row and they're OUT!
You should now be able to narrow your list down to your favorite 3-5 ezines. The marketing "gurus" would give you a formula for determining if cost is within reason.
My formula? I like to place top sponsor ads or solo ads. (and free classified ads - but those I'll place in any targeted ezine! Hey, they only cost a little time!)
So... I look at all of my favorite targeted ezines, and discard any that are out of my price range. Then I look at those left to see which offers best price per subscriber for a top sponsor or solo ad. I'll try that one first.
Oh, and... don't forget to track your results!
Marla Bland, Editor of Dynamic Marketing Newsletter Free ezine Ads for subscribers. Low cost and no cost advertising methods to build a profitable online business. http://www.nettraffictools.com