Reciprocal Linking - A Partnership

Written by Joan Maughan

Continued from page 1

Planning your links page is important in that you need to determine how you want it to look, what categories you will have andrepparttar size and positioning ofrepparttar 150217 links. Will you just have text links or will you accept banner links?

It is good practice to haverepparttar 150218 Link menu button placed in a prominent position on your home page. This is also a point to remember when evaluating possible link partners - on some website you can spend ages searching forrepparttar 150219 Link button andrepparttar 150220 Link pages.

There is alsorepparttar 150221 practice of placing extremely good beneficial links on other pages of your website. For example:

If your site is promoting health products you may very well want to place a banner ad on your homepage for say a health magazine.

In most cases you will be required to place a link on your website first prior to requesting a link exchange. Once you have placedrepparttar 150222 link, send an email advising that you have visited their site and believe a link exchange would be beneficial to both parties. Mention something aboutrepparttar 150223 site that impressed you, this way they will know you have actually visited their website. Endeavor to get a name to addressrepparttar 150224 email to if at all possible.

Of course, many sites today have everything set up with forms that enable you to just fill in your website details includingrepparttar 150225 reciprocal link address. This does makerepparttar 150226 job much easier, but it is good business practice to send a confirmation email advising that their link is listed on your site and that you look forward to a reciprocal linking arrangement.

This last step can be beneficial at a later date in that you may want to approach them inrepparttar 150227 future with a joint venture proposition for example. Linking is more than just swapping site information, it can berepparttar 150228 first step to a profitable business partnership.

A couple of important points to remember :

* Check allrepparttar 150229 links regularly to ensure they are working. * Check that your link is still listed onrepparttar 150230 partner site.

As your Link Pages grow, it will probably become necessary to use a Link Managing Program or Service, there are a number of very good ones available, some with a free trial period.

Happy Linking!

Joan Maughan CEO of Summerset Global Marketing.

Joan's previous experience in business has been in accounting and secretarial fields. Joan set up her website to provide honest, reliable products, service and advice after realizing the pitfalls facing newcomers to the internet business world.

Reprint articles hijacked by text link ads - Great for authors!

Written by Glenn Murray

Continued from page 1

Q: Are they effective for advertisers? A: I can't really answer that. I've never used them, so you'll have to ask someone who has. Of course, you could ask one ofrepparttar companies that offers text link ad technology, but you already know their answer...

Q: Will they become more popular? A: Once again, I can't answer that question with any authority. But I have my suspicions; I suspect they will become more popular, simply because there are a lot of web publishers out there who are willing to try programs that offer a revenue return. Ultimately,repparttar 149702 popularity of text link ads hinges how successful they are for advertisers, not how well-liked they are among users.

Q: Can I stop it happening to my reprint article? A: No. I believe that power lies solely withrepparttar 149703 publisher. Of course, you can forbid it in your reprint guidelines, but that will simply limitrepparttar 149704 number of times your article is reprinted (consequently limiting your referral traffic and link popularity).

Conclusion - Are any of these questions really important to article submission authors?

In my humble opinion,repparttar 149705 answer, once again, is “No!” As authors of reprint articles, we loverepparttar 149706 Google AdSense arrangement because it creates a demand for quality content. The more high quality articles a publisher reprints,repparttar 149707 higher their site rank,repparttar 149708 greater their traffic, andrepparttar 149709 more they earn fromrepparttar 149710 pay-per-click ads on their site. As a result, our article submissions get widely published and we build brand awareness, credibility, authority, referral traffic, and – of course – link popularity (i.e. increased rank).

Text link ads are no different. Like Google ads, they encouragerepparttar 149711 publisher to acquire more high quality content. It's as simple as that.

“But my article is hijacked! What ifrepparttar 149712 reader doesn't return?” There's no denying we'd prefer to keep our reader. But most readers know whererepparttar 149713 'Back' button is, so if your article is good enough, they'll be sure to click it. And if they don't, well at least you've gotrepparttar 149714 permanent link back to your site inrepparttar 149715 byline of your article. And after all, that's one ofrepparttar 149716 big benefits of article submission, isn't it?

Anyway, enough talk. Let's see how it all unfolds.

Happy hijacking!

Glenn Murray is an SEO copywriter and director of article submission alternative, PublishHub and copywriter studio Divine Write. Contact Sydney +612 4334 6222 or Visit or for details.

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