Rebuild Website or Perform SEO?

Written by Chris Genge

Continued from page 1

Your website is competing with over 8-billion (at last count) other pages onrepparttar Internet. It will be "lost" by not having it visible torepparttar 127843 search engines - akin to putting up a flashing billboard on a deserted island! It can berepparttar 127844 greatest billboard ever designed, but because of its isolated location very few people will see or read it, and thus, it will be a poor source of revenue generation.

The fact is, there are lots of great websites onrepparttar 127845 Internet. So what? What'srepparttar 127846 use of having a great website if no one knows about it or can find it? And even if people do know about it, you are still not reachingrepparttar 127847 largest Internet demographic:repparttar 127848 85 to 90% of ALL Internet users who find what they are looking for by conducting searches on search engines!

The top-4 search engines are Google, Yahoo, MSN, and AOL (CyberAtlas, May 2003). How do they compare in terms of traffic? The info below showsrepparttar 127849 top 5 results ofrepparttar 127850 Top-50 Internet Property Rankings for October 2003 (ComScore Media Metrix, Nov. 2003). Keep in mind thatrepparttar 127851 table shows total number of unique visitors, not total number of searches. So while MSN is tops in terms of traffic, Google is stillrepparttar 127852 king of search. Rank Property Unique Visitors (in thousands) 1 MSN-Microsoft sites 109,334 2 Yahoo! sites 108,673 3 AOL Time Warner Network 108,394 4 eBay 62,454 5 Google sites 58,209

The point ofrepparttar 127853 table is that four out ofrepparttar 127854 top five most-visited sites are search related sites. SEO is your mechanism for becoming visible to this group. SEO is critical torepparttar 127855 success of your online venture. Rebuilding is also important, but it can wait.

Other considerations -Ask yourself, what will deliver more results to my business: rebuilding or SEO? -What isrepparttar 127856 purpose of your site? If you use it to bring in customers or sell products, then SEO is definitelyrepparttar 127857 one to do first. If visitors and sales aren't important, but having a beautiful, stylish site is, then by all means rebuild it. -To deliver maximum benefits your website has to be both people and search engine friendly. Will rebuilding accomplish this? -Some owners think they'll rebuildrepparttar 127858 site first and then perform SEO, only to discover afterwards that their budgets won't allow for it. Ask yourself, do I want to be stuck with a nice looking site that delivers NO more traffic than its predecessor? -Your website should be an asset, not an expense. It should be generating you income or leads, or providing useful information about your company. If it isn't then why have it? -Inrepparttar 127859 US, 13% of traffic to a website comes from search engines, up from 8% forrepparttar 127860 previous year. International figures were even more striking with some countries having search engine referral rates as high as 21%! (WebSideStory, Mar. 2003). SEO makes your site search engine friendly. Rebuilding it may or may not, depending on how skilled in SEO your webmaster is. There's far, far more to SEO than just inserting META tags (title, description, keyword tag).

SEO first, rebuild second It really is a much wiser choice to perform SEO first. Later ifrepparttar 127861 results indicaterepparttar 127862 need to make improvements, then proceed with rebuilding your website. Involve your SEO inrepparttar 127863 rebuilding process - their input/ advice will be invaluable!

Chris Genge is the President of 1st on the List Promotion Inc, a website promotion firm that specializes in search engine optimization and pay per click management. Chris writes on current and emerging search engine marketing theories and has been involved in the SEO industry since 1997. He and his team focus on researching and implementing the most effective search engine optimization techniques. To learn at

Get listed at DMOZ

Written by Jakob Jelling

Continued from page 1

The submission process is relatively uncomplicated. Your first step is to visitrepparttar website of Open Directory Project: You will be able to select a category and subcategories for your website and add your website’s URL. Make sure that you selectedrepparttar 127842 correct category and subcategory. Incorrect selection may result in longer waiting period or rejection. Also read and followrepparttar 127843 provided instructions and requirements very carefully

The title and description that you submit should be carefully prepared and reviewed to make sure they accurately describerepparttar 127844 content andrepparttar 127845 main theme of your website. If DMOZ editors will disagree with your description or title, they can either change it or completely reject your website.

It may take some time (sometimes 6 months or more ...) before your website will show up inrepparttar 127846 Open Directory Project. However, do not resubmit your website duringrepparttar 127847 waiting period as this can only result in a longer delay or get your website rejected. Be patient and regularly checkrepparttar 127848 status of your submission by doingrepparttar 127849 search on DMOZ. If your website does not get listed for a long period of time or gets rejected, you can also check onrepparttar 127850 status ofrepparttar 127851 submission orrepparttar 127852 reasons forrepparttar 127853 rejection by contactingrepparttar 127854 editors forrepparttar 127855 subcategory that you selected.

Jakob Jelling is the founder of Visit his website for the latest info on search engine optimization.

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