6. Your competition is offering free shipping with their product and you aren't. You need to be more aware of how your competition is targeting customers at all times.

7. Your customer forgot your web site address or how to find you. They can't find you easily in search engines (first or second page lists in their query). You should provide your contact information to your buyers in and on everything.

8. Customer service couldn't solve a problem they had with your product or didn't handle a refund well. Your customer service personnel, and yourself, need clear boundaries on what problems they solve and must pass up ladder. They should also be trained on what tone, and language to use.

9. You did not up-sell them when they were already in buying mood.

10. Competition offers a stronger money back guarantee. Always think of better ways to remove risk from your customers and try to do it better than your competition.

This is a lot to remember, a lot to institute into your business practices, yet every one of these items are just as important as next.

Remember too, this affects viral marketing as well (word of mouth/referrals).

You also need to give some serious consideration to how you are going to reel your customers into your site. Most Internet consumers do not surf to initially make a purchase. A large majority of your potential customers are looking for information. You need to be able to provide them with information they want, for free, and then persuade them to purchase your product. Simple loading images of your products and listing prices won’t make very many sales. There are several Internet marketing guide techniques you can use to lure customers to your site.

Provide articles that relate to your subject. If you sell a variety of vitamin and mineral supplements, you could offer articles with information on various benefits and uses of each type of supplement you sell. Make sure articles contain a healthy quantity of words someone would type into a search engine to look for information on that supplement and you’ve taken your first step toward search engine optimization. That wasn’t so hard, was it? Remember, steps of an effective internet marketing guide is really composed of nothing more than thinking like average consumer.