One objective of workshop is to give each attendee essentially same information you give when you go on listing presentations. It's kind of like a listing presentation in reverse, where they come to you as a group.

So, at end of it each attendee will have a greater appreciation of advantages of using a Realtor, your marketing plan, contact number, email address, etc.

Be sure to follow up with a series of letters to continue building relationship. As a general rule it takes 4 - 7 contacts before you develop enough rapport with prospects to earn their business, but it's well worth effort. Make it easy on yourself and consider prewritten form letters that are ready made to copy, paste and send.

Every attendee will be a potential customer for you; as a seller and a buyer. After all, how many are likely to sell their properties without services of a Realtor?

Now, how many are likely to buy a property listed with a Realtor? Right, again! And guess who can be there when they need professional assistance?

So, here are a few final questions before I close. Do you know of another Realtor that host events like this on a regular basis?

How about one who hosts an Open House for his/her office? Okay, then how about one that conducts workshops on how to finance home loans? Still no?

Hopefully, you can now see near endless possibilities for self promoting your services. And if you institutionalize them, meaning that you make them regular events, they could become part of services you provide that distinguishes you from your competitors.

So, whenever you hear somebody say location, location, location; think self-promotion, self-promotion, and self-promotion.

5.I will monitor and reconcile amount of commissions paid when using brokerage commissions to pay consulting fees and alert plan sponsors when consulting fees have been paid in full.

6.I have established procedural steps to ensure that plan receives best execution for its securities trades when consulting fees are paid with plan’s brokerage commissions.

7.I will describe any arrangements with broker-dealers under which I will benefit if money managers place trades for their clients with such broker-dealers.

8.If hired, I will acknowledge in writing whether or not I have a fiduciary obligation as an investment adviser to plan while providing consulting services.

9.I will acknowledge whether or not I consider myself a fiduciary under ERISA with respect to recommendations I provide plan?

10.I will describe percentage of my plan clients that utilize money managers, investment funds, brokerage services or other service providers from whom I receive fees?

Post these affirmations on your website and include them in your marketing materials. If you complete affirmations for prospective clients, you will have distanced yourself from scandal ridden and differentiated yourself in an industry where value added to products and services is quickly commoditized