When a potential buyer or seller contacts us we can refer them to those pages. This saves hours of time answering questions about location, price, number of bedrooms, etc.

What about Web site #2? We use this page to help recruit "bird dogs". We feel that an important part of every investor's marketing program should be an ongoing effort to find people who will search out motivated home sellers for us.

Where ever possible in our marketing material we include this line... "We will pay you CASH to find home sellers!" Then we will include URL of our "bird dog" recruiting site. We do same with inexpensive ads in penny-saver types of publications.

You will find an example of our bird dog Web page here: http://lease-option-sub2.com/reward.htm

We don't spend much time on these sites after they are up and running. The only pages that change on a regular basis our are homes for sale and rent pages. They take just a few minutes to add and delete.

Any work on Web pages that takes more than a few minutes is taking you away from more important marketing tasks. Keep it simple and keep moving toward profit producing projects.

I really like that last one - perhaps ‘exact’ wording is slightly wrong, but underlying meaning in rock-solid (and it may take a minute or two understand where it’s going).

If you prefer to make excuses and simply quit - fair enough. Your choice. But if you simply aren’t happy with this option….. Then there are 3 main stages you must address.

Firstly, you have to simply accept it. Admit to yourself that you have failed. Sounds easy doesn’t it? But in reality it can be far harder than you think.

This part is vital because it can mean a change in attitude. YOURS. Stop blaming others, making excuses and simply giving up. This can be a major change in mind-set, but is important before you can go to next step. Accept that ‘it’ hasn’t worked. ‘It’ went wrong. ‘It’ is a dead-end. Don’t personalise / humanise it. The ‘acceptance’ stage normally cannot be successful until initial anger of failure has subsided.

Next - another key step is to Learn from it. Analyse situation. Review what happened. Make notes. Discuss it with people / friends / colleagues…. But do so clearly and with an open-mind. Try to develop new methods, routines, rules…. which will avoid a recurrence of what happened last time. Note - if during ’learning’ stage, you start to point finger at others, or blame system etc., this means you haven’t successfully passed first stage - Acceptance.

Once you have learned from it - final stage is simple. MOVE ON. Move forward - don’t keep looking back, don’t let things hold you back. Because once you have accepted it, learned from it - then nothing should be able to hold you back. Take what you have learned, apply it, use it - get on with it!

A little warning here. Sometimes it simply won’t work. You will get through stages, do everything right - only to fail again. If this happens, just go back to step 2 - and start again.

Remember one of those sayings earlier? ….. Try, try and try again.

SO, formula is simply.

F + A + L + M.

Fail. Accept it. Learn from it. Move on.

You can use your own variant to suit your needs. And this applies to business (both online and offline), plus everything in life.

However, do you remember second ‘saying’ from earlier on? ‘If you always do what you’ve always done, you will always get what you’ve always had’.

Successful people - whether they are millionaire business people, or perhaps those who seem to be ‘lucky in love’, to people who overcome adversity, injury, accident or disability -all have one thing in common.

They don’t quit when going gets tough. They accept, learn and move on from failure.

There is a phrase…. ’Failure is not an option’.

I disagree. Failure isn’t something you should strive for (obviously) but if you know how to deal with it when it arises, then it’s not necessarily end of World!

An article by Gary Durkin Founder of the Internet Advice Center® http://www.InternetAdviceCenter.com

Gary has more than a decade of offline international business success behind him, and has been doing business online for 6 years.

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