Reachout Throughout – RSSWritten by Syed Ibrahim
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With help of RSS technology webmasters can also reach their potential and targeted customers directly, how this is done? Well…. typically RSS feeds contains “News Headlines” and content summaries of a particular product or service these content summaries contain just enough information without overwhelming reader with superfluous details. If reader is interested and wants additional information they can click on item in feed, accessing website which contains additional details. RSS readers aggregate multiple feeds, making it easy for individuals to quickly scan information contained within each feed. Feeds are generally themed, allowing users to opt-in to feeds that are of their interest.
One of major benefits to RSS is that individuals opt-in to content of interest, totally controlling flow of information that they receive. If quality of content in feed declines, users simply removes feed from there RSS reader and they will not receive any additional updates from that source. The RSS reader acts as an aggregator, allowing users to view and scan multiple content streams in a very short period of time. With RSS webmasters & web publishers have advantage to update their already existing feed, so that when ever they have something new to publish or offer all they have to do is update their already published feed and message gets updated everywhere it’s subscribed. No more worrying if your subscribers got your message or not. Thus, Rss gives you opportunity in establishing strong relationships with your existing subscribers as well as helps in attracting new potential subscribers who are interested in what you offer. If you really want to make a difference then RSS is perfect tool in reaching out to your subscribers or customers throughout.
Syed Ibrahim is a prominent internet strategist and also manages marketing for www.rapidfeeds.com
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Yourself! To Win The War Against Spam!Written by Michael DeVries
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Despite our best efforts at prevention, it is still highly likely that some spammer somewhere will eventually get a hold of your email address and start spamming you, and as we mentioned before, once one spammer has got you on their spam list :( .... Thus, despite all of our preventative measures, it is unfortunately most likely an inevitability that you will receive some spam sometime. Therefore, we also need to arm ourselves with weapons to combat spam whenever it "shows its ugly face", right? Even though spammers may have gotten a hold of your email address, there are weapons we may employ such that you don't even ever have to see most of it! :) Some of these "weapons against spam" employ an intermediate email box wherein any email message sent to your email address from an unknown sender receives an automatic "challenge/response" message requiring them to go to a site, where they must verify themselves as a legitimate email sender, rather than some kind of "spam-bot", e.g. by typing in a "verification password". Then you receive only those messages from verified senders from this intermediate email box. IOHO, one of best of these type of "challenge/response" intermediate email box systems, which we use, have been pleased with and therefore recommend, is Spam Arrest, for which you may find out more information and try it for yourself for Fr^ee via information and link in resource box below. These type of "challenge/response" intermediate email box systems are great for eliminating spam from "spam-bots" and/or when sender and/or reply-to email addresses are not "real people". However, there are still some spammers that will "pass challenge" and then you will have to manually go up and "block" those senders from your seeing any further messages from them. Similarly, if you own your own domain / web site(s), some web host providers offer spam blocking/ filtering that you may use for your domain. Some of these types of spam blockers / filters also allow you to enter regular expressions to determine all of senders addresses and/or messages containing a particular "string", matching regular expression "pattern" entered, to block. These types of spam blocking/ filtering are great to combat spammers who use multiple sender and/or reply to email addresses that change frequently and/or randomly (and probably automatically generated), but from a common domain and/or with a definable pattern. However, these types of spam blockers/ filters often require that you log into your domain / web hosting account and add a filter for each spammer's set of sender addresses and/or matching message text to be blocked. Therefore, an even better weapon we have found, use and recommend, for "stemming flow" of spam, is a PC / client based application called MailWasher, which is one of many very helpful and beneficial tools in Vcom’s SystemSuite for which you may find out more information in resource box below. MailWasher is great because it allows you to quickly and easily distinguish "friends from foes (spammers)", "bounce" unwanted email messages and "blacklist" spammers such that you don't have to hear from them again!:) ... and all from your PC! When you "bounce" a spam message sender of it receives an automatic response indicating that your email address was "not found / invalid". Therefore, rather than receiving verification of a valid email address, as from a challenge/response system or removal request, spammer is more likely to believe your email address is invalid and remove you from their spam list! ;) When you "blacklist" a spammer in MailWasher, it automatically "tags" all of their messages to be automatically "bounced" and then deleted. Further, MailWasher allows you to combat spam on any number of your email addresses, again all from one place / application. We have effectively employed all of these weapons against spam and have successfully reduced previous torrent (of over 200 spam messages per night in one of my mailboxes) to a mere tickle and are definitely on way to Winning War against SPAM! :) We hope this all helps you all Win War against SPAM! :)
- Michael S. DeVries
Michael S. DeVries is the Moderator of The Virtual Consulting Discussion List (http://www.TheVCF.com/vcdl.phtml) and Principal of The Virtual Consulting Firm (http://www.TheVCF.com). You too can Arm Yourself with these weapons and Win the War against SPAM!, at: http://www.thevcf.com/vccenter.phtml#SPAM