Reach Your Web Site Goals By Attracting the Right Visitors (Part 2 of 2)

Written by Bobette Kyle


Continued from page 1

Michelle Horstman, owner of Choice Promotional Products, www.choicepromotionalproducts.com, says, "I do get hits from advertising on 'informative' sites such as www.barmitzvahfindit.com, where they have a vendor area."

For those on a limited budget, Michelle suggests purchasing advertising on sites that participate in pay-per-click programs like Overture or Google AdWords.

"When you list with Google and others on your own, you may have to pay more than your ROI would justify." She explains. "However, when you advertise with an informational site, that site can afford to pay more forrepparttar clicks, since they are supported by multiple vendors/advertisers. Askrepparttar 120774 site if they'll offer a trial period so you can see how much traffic it is producing."

Managing an Information Site

If you run an information site,repparttar 120775 majority of your visitors will be too early inrepparttar 120776 decision process to purchase. So how can you both attract visitors inrepparttar 120777 early decision stages *and* earn revenue?

You can attract information seekers by structuring each page in your site so it gives information on a specific topic. This expandsrepparttar 120778 list of key words through which searchers can find your site.

Other ways to earn revenue from an information site:

- Initiaterepparttar 120779 two step selling process James recommends in Part 1.

- Participate in a few select affiliate programs, which you can promote on topic-specific pages in your Web site.

- Join a targeted advertising network such as Google's AdSense.

- Sell your own advertising space.

In any case, coordinating your Web site marketing to attract visitors inrepparttar 120780 "right" decision making stage creates a win- win situation. Your visitors findrepparttar 120781 information they need and you profit - through sales, advertising, or affiliate revenue - by meeting those needs.

Bobette Kyle draws upon 10+ years of Marketing/Executive experience, Marketing MBA, and online marketing research in her writing. Her book, "How Much for Just the Spider? Strategic Web Site Marketing for Small-Budget Businesses", shows how to better find, target, and attract Web customers. Read about it at WebSiteMarketingPlan.com - http://WebSiteMarketingPlan.com .


Email marketing loosing its effectiveness? There is an alternative-Desktop Marketing.

Written by Michael Ginzburg


Continued from page 1

Ifrepparttar solution is so simple, why aren't more websites using desktop alerts? Until now,repparttar 120773 only way to send desktop alerts was to hire a team of software developers to developrepparttar 120774 alerting application for you - which is quite expensive, not to mention time consuming.

Entertainment and news companies started using desktop application for branding, communication and advertising. Take ESPN.com for example. On their website, users can download an application which gives them daily sports highlights and video commentary, with embedded commercials. So far, more then 1.6 million people have installed it and about half use it daily.

So how do you get started? Well, if you have content your site visitors or clients are interested in, you simply offer them this content inrepparttar 120775 form of a useful downloadable application. Instead of developingrepparttar 120776 application yourself, you just customize one ofrepparttar 120777 existing desktop applications with all your promotional materials (such as your own logo, custom icons, banner ads and menu entries). Users will downloadrepparttar 120778 application because of its informative and/or entertaining content, special savings, or features like daily alarms, calendar reminders, or task lists. Now thatrepparttar 120779 user has voluntarily invited you into their personal space, you can create a strong, long-lasting impression and deliver desktop alerts just as you would email messages. With desktop alerts, there are no other incoming messages to compete against, and you won't have to worry about being accused of spam.

Promo Clock has combined allrepparttar 120780 benefits of interactive promotional products and new era advertising tools, developing a cost-effective application for reaching customers with timely information and updates. Ready-made models as well as custom models based on animated images or Flash presentations are available. Reach author Michael Ginzburg at promo@promoclock.com or simply go to http://www.PromoClock.com/holiday/email for more information.

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