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RealNames.com - This is company that sends you to real website when you simply type in a keyword in address bar of your browser. Well, you can buy keywords that are relevant to your site from RealNames. The only limitation is that keywords can't be generic -- they have to be related to your business name. So, I couldn't register "Internet Marketing" but I could register "Sybren Internet Marketing." Visit RealNames.com
Affiliate Programs - Every wish you had a dedicated sales team working for you 24/7? Well, that's pretty much what an affiliate program. Basically, you pay your affiliates in some way or another (a commission on every sale they send to you, a few cents for every visitor they send, etc.), and they send you sales. A fairly popular company that seems to do a good job is Commission Junction. Check them out at www.cj.com. Also, do some more research -- just do a search on affiliate programs in your favorite engine.
E-Zine Advertising - You can buy ads in newsletters who's readers would be interested in your product or service. The best way to go about this is by searching for "x newsletter" where "x" is something related to your field or service. For example, if I wanted to advertise in Internet marketing newsletters, I'd search for "Internet marketing newsletters." Then, once I found a few good ones with decent amounts of subscribers, I'd simply ask editor how to go about purchasing ad space in their publication. Remember, your time is valuable. It may seem cheaper to advertise for "free," but if you examine total costs, you may decide that paid advertising is much more cost effective. Try some of these methods above out and figure out what's best for you and your business.
Need a killer website for your business? Micah Cranman designs attractive, compelling, and results-driven websites for small businesses and organizations. For more information on how he can help you develop a powerful web presence, visit his site at www.sybren.net.