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But, our site is brand new, and advantage to Yahoo!'s pay inclusion program is that your site will be reviewed for possible inclusion within 7 working days. So, depending on our finances, we may want to add Yahoo!'s pay inclusion costs, just so we can get fast visibility for our new site.
(According to Nielson NetRankings in October 2002, audience reach of Yahoo! was 28.5%. Source: http://www.searchenginewatch.com/reports/netratings.html)
Total of Yearly Pay Inclusion Costs Including Yahoo!, but not AltaVista: $520 (Includes Inktomi engines, Fast engines, Teoma, Ask Jeeves, and Yahoo!. This does NOT include AltaVista.)
Total of Yearly Pay Inclusion Costs Including both Yahoo! and AltaVista: $714 (Includes Inktomi engines, Fast engines, Teoma, Ask Jeeves, Yahoo!, and AltaVista.)
What About Google?
Google is only major engine that doesn't have a pay inclusion program. So, only way to get your pages into index is to let spider find pages on its own through links on other pages or to submit through Google's free add URL.
Personally, I always let spider find pages on its own and never submit to Google manually. By going this route, while your site is busy being spidered by other engines and you're busy building link popularity, by time that Google "finds" your pages, you should have had time to build some link popularity, which we all know is so important with Google.
According to Nielson NetRankings in October 2002, audience reach of Google alone was 29.2%. Add to that AOL at 19.7%, Yahoo! at 28.5%, and Netscape at 5.5%, and it's quite easy to see power behind Google. Source: (http://www.searchenginewatch.com/reports/netratings.html)
Rather than worrying about submitting your pages manually to each of major engines, take advantage of tremendous benefits of using pay inclusion.
Then, let Google find your pages on its own, and hold off submitting to Yahoo! directory for a while.
Based on our example here, if we were submitting three pages, our total yearly cost would be either $221 or $415, depending on whether or not we chose to use AltaVista's pay inclusion program.
So, as you can see, benefits far outweigh costs. Repeating what I said earlier in this article, "key" to successful submissions these days can be summed up in two words: pay inclusion.
Robin Nobles, Director of Training, Academy of Web Specialists, (http://www.academywebspecialists.com) has trained several thousand people in her online search engine marketing courses (http://www.onlinewebtraining.com) and is the content provider for (GRSeo) Search Engine Optimizer software (http://www.se- optimizer.com).