Above all else - reflect professionalism Never forget that your newsletter acts as your representative to all that see it. People who may have never met you personally will make judgments about your services solely by what they think of your newsletter.

Each issue may get saved and passed onto friends and associates. These are introductions to you services. They must make a high-quality presentation. Take some time to get look and feel right. If you're using a word processing program, for example, to produce your newsletter, you're really selling yourself short. That may have worked all right 15 years ago, but in today's reality it's just not going to give you a professional looking piece. Of course, since I run a newsletter design service, I'm going to tell you to seek out services of a professional - but that would be a sort of hard sell. At least, collect some examples of newsletters that you like and use them as guides.

The number one problem most people have when doing their own newsletter is to stress over content and then put too much into each issue. A good rule of thumb for a standard 4-page newsletter is three articles of 500 - 700 words. Be sure to work in some higher quality graphics to break up text. Never, never, never use graphics that you've down loaded from web. Their resolution is much too low to be of any worth in print. They'll just make your newsletter look tacky and low end.

Make commitment When you send your newsletter consistently, it communicates to your clients that you're professional. You're establishing a presence and it says that you plan on being there for them in future. This is guaranteed to help you build a stronger business that's not overly affected by outside economic factors.

This article was written by Barbara Saunders, owner of Newsletter Associates, a complete newsletter service helping companies and organizations build their relationships to fuel their business. For more information, visit www.newsletters-inc.com. (c) 2004 Barbara Saunders. All right reserved.

6. Publish testimonials for your ezine on your site.

Ask for feedback in every issue to get more feedback from your subscribers that you can use as testimonials for your publication. Include your readers' first and last names with their testimonials along with links to their web sites.

7. Publish an archive of your past issues on your site.

Your archives will help you to get more new subscribers by giving them a taste of what your ezine has to offer.

8. Provide a sample issue.

Your sample issue like your archives will help you to get more of your visitors to subscribe to your ezine by giving them a first hand look at your ezine's content.

9. Promote your ezine in your signature file.

Use your signature file in your emails and also in your posts to discussion lists and online forums that you've joined.

10. Write articles.

Use your resource box to promote your ezine and submit your articles to article directories, article announcement lists and also to ezine publishers that want new articles to run in their ezines.