Use Offers to Improve Your Response.

One of barriers to buying which you work hard to overcome is "no hurry." Why buy it now when I can think about it for a few weeks, shop around a little and get back to you, maybe? Familiar with that "I’m interested. I’ll get back to you." Or card you have designed and mailed out gets put in a drawer somewhere for possible follow up, maybe next year some time.

One way to deal with this is to reward those who buy now and penalize those who don’t. How? With some special offer and one that is attractive and one which has a time element attached to it. "Order your new lawnmower now and we’ll give you a free edger. Offer good until end of May." (Or whatever, you get idea). Obviously offer must be financially feasible for you so you’ll have to do some number crunching before you make offer.

You can tie these special offers in to some particular event or season (like jewelry for Valentine’s Day or flowers or chocolates or just about anything for Christmas) but you don’t have to.

Special Offers help you maximize on your direct mail marketing and keep your customers ordering from you when you want them to. It’s just one more way to be in control of your promotion.

You can control how much and how fast your company grows.

The copy on front and back of card is designed to get reader to respond, either by calling you or e-mailing you or visiting you or going to your web site. A response.

If your card accomplishes that, it’s done its duty.

How do you get it to do that?

Good design. Good copy. Assuming you have sent cards to people who are likely to be interested in what you have to sell. (There’s no point sending a postcard selling raincoats to people in Sahara Desert. They are wrong “public”).

It is more cost effective in long run to hire a professional to do design and copy for your promotion instead of spending all time yourself to learn software. A little time spent improving design and copy of your postcards will result in much higher ROI (Return On Investment) for your postcard mailing.