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Putting your company name and a photo of your building there is about like using prime beachfront property for a landfill. Yes, it has to go somewhere. So put it in back, where people who are looking for it can find it, but leave spotlight to more glamorous tenants.
Start of with an attention-grabbing, benefit laden headline, and a graphic that supports it. Perhaps offer a few bullet points that expand headline benefit, or introduce a few secondary ones. A line or two of copy at most and you’re off to a good start.
While you should strive for a conversational tone, make sure there are no spelling or glaring grammatical mistakes. It’s a fine line to walk, but you want to sound like you’re having a conversation without sounding like you don’t know language.
Focus on your customer, connect with her heart, and make most of your valuable real estate. Then, your brochures will be worth more than paper they’re printed on. They’ll be worth their weight in gold.
Does your marketing forge an emotional connection with your prospects? It can. Lisa Packer delivers persuasive, targeted copywriting that dramatically increases your business. Unleash the power of words on behalf of your business by visiting http://www.dramatic-copy.com today.