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The stats are based on an app. 10,000 end-user sample, 30 day average and 4 months of data.
They are seeing a 6.8% average CTR from content item [individual content item in an RSS feed] to site and a 150% [1.5 clicks] average CTR from feed to site within 30 days.
3. SUBSCRIPTIONS AND CLICK-THROUGH RATES: THE MARKETER/PUBLISHER SIDE
And finally, let's take a look at stats from publisher/marketer point of view.
Lockergnome.com is one of most popular tech sites on internet.
Although they are serving a more tech savvy audience, Lockergnome is an excellent example of results you can ultimately hope to achieve using RSS.
First of all, they are seeing a ration of 5:1 in favor of number of RSS subscribers against e-mail subscribers, and even more interesting, a 500% better clickthrough ratio with RSS than with e-mail.
4. SEARCH ENGINE VISIBILITY
The BTI Group is a smaller VoIP provider and, through their high ranking blogsite [http://blog.btigroup.com/], proof that RSS works for search engine positioning.
Here are just some of their achievements, as a result of their RSS marketing activities …
a] 120 page-one search results on important industry search terms #1 Voip vs traditional phone system #1 VoIP solution provider #2 VoIP small business #2 VoIP architecture #5 VoIP phone equipment #6 VoIP benefits #7 VoIP Small Business costs
b] A 75% increase in traffic to corporate website
c] BTI’s link popularity jumped from 164 in June 2003 to 1312 in December 2004 to 1405 in February 2005
These metrics clearly show that RSS works for marketers and publishers.
This data alone, also considering that RSS clearly gets 100% of your content delivered and actually provides you with an abundance of new marketing opportunities, such as podcasting, should be enough to make you do something about RSS now.
Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa7