Press releases submitted to biggest and well known media release agencies are appearing rapidly on rss feeds, with publishers of these feeds scambling to put 'content' on their feed almost on an hourly basis.

Commercial enterprises have never had it so good to get their press release into circulation so quickly as more and more commercial news, via press releases, is needed to fill ever available channels being run by rss feed publishers. Even badly written press releases that under normal circumstances would not find a publisher willing to print it, will be readily accepted by rss feed publishers looking avidly for more 'content'. This 'content' may only be on a rss feed for space of one hour before it is replaced by something else, but it will have potential to be seen by lillions of people world wide.

This is 'potential' that big media companies are now eyeing.

One rss feed publisher charges $6,000 for an item of news to be on one of his feeds for space of one day. So potential for earning substantial incomes from publishing your own rss feed can be huge.

Many web publishers will change tack and embrace rss feeds as being potentially more commercially viable than publishing a web site.

Many 'spammers' will change to running as many rss feeds as possible to saturate market, since spam filters are proving very effective for email.

How easy is it to put up a rss feed?

If you have web hosting already, it can be set up in 5 minutes!

All it needs is a text file placed on server, and 'feed' is live to whole world. Instant rss feed publishing!

Step 2: In left pane of main Robogen window, click on small button present to right of drop-down combo box at top. In menu that appears, select "Popular Search Engines".

Step 3: Now, click on drop-down combo box and choose search engine that you are targeting (say, AltaVista). In right pane, select a page which is NOT meant for AltaVista. Now click on "<<<" button. You will find that file which you had selected in right pane is now present in left pane. In this way, click on each of pages which are not meant for AltaVista and press "<<<" button.

Repeat step 3 for each of search engines that you are targeting. Just select search engine that you are targeting from drop-down combo box, select pages which are not meant for search engine one by one from right pane, and click on "<<<" button after clicking on each age. Repeat this process for all search engines that you are targeting.

Step 4: Upload file to your server using "Upload Robots.Txt" button. If you want, you can also use Save menu item from File menu to save a copy of robots.txt file in your hard drive.

Article by Sumantra Roy. Sumantra is one of most respected search engine positioning specialists on Internet. To have Sumantra's company place your site at top of search engines, go to http://the-easy-way.com/main.html For more advice on how you can take your web site to top of search engines, subscribe to his FREE newsletter by going to http://the-easy-way.com/newsletter.html