The usage of search engine's for locating web sites will decline, unthinkable at moment for most internet users, but their rss feeds directories will be most sought after to be able to access more 'feeds'. So search engine's will still survive, but usage habits will change.

The 'big-dogs' in rss feeds update news on their 'feeds' every fifteen minutes or so, they know that to keep a captive readership that they have to update frequently, or they will lose 'eyeballs' to some other service that's giving out more frequent news. This is critical from an advertisers point of view who wants his ads showing on web pages with updated news as frequently as possible.

I can feel nudging elbow's already as advertisers are trying to get best 'spots'.

The most money to be gained from rss feeds is by person who owns one, advertising revenue from 'spots' on web pages 'feed' points to will be flooding in, and with decline in effectiveness of newspaper advertising, rss feeds are only place most advertisers are going to spend their money. The younger tech-savvy 18-24 year old's don't buy newspapers, they also don't switch on television as much anymore, so television advertisers are looking at rss feeds, especially big media companies who have millions of ad dollars to spend.

Remember this, anybody, even you, can put up a rss feed.

Tony Dean is a published author and runs a website at:- http://www.ebook-sales.com He is author of the e-book:-"Really Simple RSS" available from his web site.

4. Your website will provide another essential way for your customers to contact you, i.e. email and online forms. 5. Your website will make your company more accessible and demonstrate to your customers that you are willing to move into world of global exposure.

6. A website presence allows you to tell your company’s story. You can provide testimonials from satisfied customers and acknowledge superior employees.

7. Your website will allow you to recruit employees and publicize great career/freelance opportunities at your company.

8. Your company website will allow you to have a competitive advantage over those who don’t have a website, while equally competing with those who do.

9. A company website allows you to create an awareness of social issues, acknowledging to customers that you are a sensitive committed humanitarian.

10. Should business owner decide to sell business, a company website would definitely be an asset.