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Schools, clubs and organizations will often use feeds to communicate meeting times, places and events that might be occurring. The RSS feeds are often used to publicize events, notify community of schedule changes or meeting agendas.
Discounts / Specials Feed
Retail and online stores have begun using RSS feeds to deliver their latest specials and discounted offers. Some online retailers have taken this a step further, allowing users to create their own feeds based on keywords or phrases.
Companies or individuals interested in receiving headline news based on a specific brand or keyword can use RSS feeds to monitor news sources.
Now that you know what RSS is and how it can be useful, let's cut to chase and figure out how to cash in with RSS. By now you should be asking yourself this question: "Why should I implement RSS into my website and if I did, how would RSS increase my web traffic and profits?"
Here's a hint: Microsoft is integrating RSS support in next version of its Internet Explorer and is making RSS an integral part of its long-awaited Longhorn operating system.
This is a tremendous opportunity for website owners who position themselves early on in game (i.e. right now) by implementing RSS into their own websites. Once Windows Longhorn is released in late 2006 users will be able to find, subscribe to and read RSS feeds all while having very little knowledge of how RSS works. Microsoft is helping to make RSS very user friendly.
Even major search engines such as Google, Yahoo and MSN are already supporting, spidering and/or showing RSS feeds.
A very good resource which you should visit if you're at all interested in setting up a successful RSS feed would be MarketingStudies.net which is operated by Rok Hrastnik. Specifically if you want to learn how to setup a RSS feed visit this page.
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