Now that you've educated your visitors on how to use your RSS feeds and are well into promoting your feed externally, what about optimizing your feed for major search engines? Yes I said optimize. Did you know that you can optimize your feed to effectively garner traffic from MSN and Yahoo? Here's how. Do some proper keyword research using WordTracker just like you would when performing a regular SEO campaign. Identify your top 3 key phrases and use them when you write title and description of your feed inside your RSS file. The search engines will pick up on this and in conjunction with items inside your RSS file they will rank you accordingly, providing you with an additional stream of traffic you never had before. To alert MSN and Yahoo to presence of your RSS feed just visit http://my.msn.com and http://my.yahoo.com and add your feed to each page. That's all there is too it.

By now you'll probably be asking yourself "How can I make some bucks with my RSS feed?" There are a number of things you can do and programs you can participate in to generate a constant stream of revenue from your feed. Obviously if your website is product/sales oriented you could drop in an advertisement about your products at end of each item in your feed. You could also apply for Beta RSS program which Google Adsense is offering to select partners but there is no guarantee of being accepted. Although I have noticed that Google recently updated their Adsense terms of service agreement to include RSS and feed terminology. Perhaps this may mean that program will come out of Beta soon. See this URL for more information: https://www.google.com/support/adsense/bin/topic.py?topic=957 Another search engine which offers publishers option to earn revenue on ads placed in their RSS feed is Kanoodle. More information about Kanoodle's venture into RSS is here: http://www.kanoodle.com/about/press_releases/02-28-05.cool

There is so much more to promoting your RSS feed and generating profit from it than what I could possibly hope to cover in an article and it really wouldn't be fair of me to reveal all of secrets when somebody has already put a lot of hard work and research toward putting them into a paid publication. If you really want to learn all of top internet marketing strategies for RSS you should purchase a copy of Rok Hrastnik's new eBook, "Unleash Marketing & Publishing Power of RSS". I read Rok's book from cover to cover and implemented almost all of what I discovered through him into my websites. The difference is not just noticeable results but a completely amazing increase in exposure and profit margin.

Newsletter is one of most effective methods of marketing on internet. A newsletter enables you to build a relationship with your visitors and create trust, there is nothing more important to a visitors then trust. The newsletter becomes a daily part of their life, making them rely on you as a major source of information for that topic. Sometimes internet surfers forget about a great web site, with a newsletter you remind them each time you send it out about your company.

Content is said to be king, but is it really? Yes and no! Content on it's own won't market your web site, but it can keep your current visitors coming back for more. Creating great and unique content on your website is an essential investment that will continue to bring visitors back time after time. Content is big reason internet surfers visit your web site in first place.

It's also essential that you make your web site easy to read and use right writing style. Most internet surfers won't strain their eyes trying to read text that is too small or bright. Visitors also will almost never read a full article, instead they scan page for information they are most interested in, so it's important to have text breaks, use good colors and short sentences, something that can be read fast.