"Syndication" is where TRUE power of RSS is unleashed, getting your message or information across web in an INSTANT to websites, your subscribers and/or readers.

Now, to put this in plain english, "RSS" is simply a technology that distributes YOUR information(whatever it might be -- ex. Articles, Special Offers, Product Reviews, Resource Announcements) by syndicating it across net.

It's that simple.

It doesn't have to get any more complex then that.

The more websites, subscribers and/or readers that opt-in to your RSS feeds, more FREE targeted TRAFFIC you'll receive from their websites.

How can you take advantage of this NEW technology... Starting Today?

Set up a BLOG!

Blog's are great because they are "RSS" ready.

If you don't know what a "BLOG" is here's a link to another earlier article I wrote that explains BLOGS in full detail since nature of this article is to make sure you understand what "RSS" IS.

Here's link: http://www.internetwondersezine.com/article_12.html

You can set-up a Free BLOG account through Blogger.com -- http://www.blogger.com -- and begin posting to it within minutes.

All you have to supply is 'Content'.

Well, there you have it, "RSS(Real Simple Syndication)-- EXPLAINED In Plain English".

I truly hope this article cleared up any confusion you might of had about "RSS" and will help you take that next step to deciding whether or not "RSS" is for You and your business.

My final thoughts are, don't be afraid to do a little research, you'll be amazed at what you might find if you spend a little looking for it on net.

· Word of Mouth · Business Cards · Press Releases · Non-Primetime Ads on Radio and Television

Here is more information about each type of low-cost advertising:

WORD OF MOUTH

This of course is cheapest kind of advertising on planet --- it does not cost you anything. Ask your customers if they know anyone who could also use your products or services. When they are happy with your offerings and service, they will be willing to tell you whom you can contact, and they will pass word for you.

BUSINESS CARDS

You can usually pick up 500 business cards for about $20. When you do, hand them out. Do not give more than a couple of cards to each person. If they need more cards from you, they will ask.

Some people are known to network with others on a regular basis. Some of these people are also known to be always looking for an extra few bucks. With these people, you can suggest to them that if they write their name on back of one of your business cards and card is presented to you, then you will pay a referral fee to them. You do not have to offer much --- sometimes one dollar is enough. Look at your home business and your offerings and decide how much would be a good referral fee.

PRESS RELEASES

Press Releases are a good source for generating news about your home business. The business editor at your local newspaper is always on lookout for a good business story to fill business news section of newspaper.

Of course, business editor understands economics of running a paper and is more inclined to run your story if you buy advertising in his/her publication, but will still print stories for special events and openings.

The important thing to remember about Press Releases is that it must be constructed in form of a news story. Even if you are a sole proprietorship, quotes from you should be written in a third person format: John Doe said, "Your quote here."

A Press Release should pack most important information at beginning of copy, and leave extra details towards end.

You should always provide reporter who gets task a simple and easy way for him/her to contact you directly. Often reporter will want to contact you to get details that will enhance their take on your story.

To learn more about creating Press Releases, you may check out Rusty Cawley's site: http://www.PRrainmaker.com/

NON-PRIMETIME ADS ON RADIO AND TELEVISION

Believe it or not, some of best rates for radio and television are on overnight and non-primetime venues. These target times are not a total waste as they can easily keep infomercial people in business.

These off-hours are just less populated than primetime hours.

Don't be afraid to check your local radio and television rates for non-primetime hours to see what bargains may exist. With television, primetime is 7pm to 10pm. With radio, primetime is 8am to 5pm. This sure leaves a whole lot of hours available to advertise your home business at discount rates!

IN CONCLUSION

When it comes down to it, there is a lot to understand about advertising, but when you have basic knowledge down pat, everything will fall into place and bring more dollars to your bank account.