Since email is a dirt cheap way to distribute a release, write a second release to send media next month. Sometimes you have to send three or four releases before you become familiar enough for an editor to jump on your story.

4. Look for neighborhood or alternative newspapers that cover stories like yours. A policeman who had a story about abuse couldn't get his side covered by local daily, but had a topic alternative newspapers loved.

5. Pay an email newsletter to run all or part of your press release. Ad rates are down around Net and many fine publications will consider working with you if your release has good information their readers will appreciate. This same principle can apply to small newspapers and some broadcast organizations. You may get better results if you convert your release into an article or even into a long ad.

Above all, don't give up. Free publicity is...well...free. You only get results when you are organized and persistent.

There are many log analysis tools available on web so using this technique should be no trouble, even for an internet newbie.

One great program although it's for a more advanced user and complicated to set up is xav tracker. This is well worth trouble learning. It gives you every tracking option you could want including what keyword a person used to find you. you can find it at: http://www.xav.com/scripts/axs/

If you are not comfortable using code call for your ad or would like to use a unique URL for a search engine submission you can easily accomplish same results by creating a unique directory using a code name. For example: www.yourname.com/adcode/ Just create a copy of your index page inside it or insert a page that redirects to your index.

Every time that URL is accessed it will show up in your logs. This is more tedious then using ?code but will produce results you are looking for!