The goal is to build a high-perceived value to your prospect. Make them feel like deal is just too good to pass up. Smart packaging offers vs. discounting will generate more sales and more profits.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Nicole Shields is author of 7 Step Marketing Plan manual, a complete system, including Quick Start Kit, a digital file of forms and spreadsheets, which makes it easy for business owners and managers to write, implement and manage a profit-producing marketing plan. Sign up for a free, 7-part Marketing Lesson at www.7stepmarketingplan.com

To open and view PDFs, your readers will need to have Adobe Acrobat Reader installed on their systems. Acrobat reader is free and available for download on web. It also comes pre-installed on most new PCs or comes distributed with just about any commercial software purchased these days. In other words, it would be rare for anyone to not-have acrobat installed on his or her system.

I use Win2PDF (www.win2pdf.com) to handle my PDF conversions. It's real easy to use, since all I have to do is select it as my printer and print to it when I'm ready to create my file. It converts my document into a PDF and saves them to my hard drive ready for distribution. There are also more expensive and even some free software that you can use to create your own PDFs, including Adobe Acrobat (a PDF creation tool) www.adobe.com

--Tip It's a great idea, to include your web site address or product/service links in your PDF (perhaps as a footer on every page) so readers can contact you for more information, order products or to download more ebooks/reports. Your readers will be able to click on your links from directly within your document and, if they are on Internet they can visit your web site(s) to view more resources or to buy more products.

--WHAT TO INCLUDE

Regardless of method you choose to publish with, you should:

1. Include copyright information (example: © 2002-2003 Richard Bailey). 2. Include information regarding permission or NOT to reprint or redistribute your materials. 3. Include a table of contents for long documents. 4. Include your contact information (email, web site url, phone, etc). 5. Give credit where credit is due for any materials that you include in your ebooks, if you didn't write materials yourself. 6. Never break copyright laws - theft of other people's work is downright wrong and can lead to severe legal penalties. If you are in doubt, just contact author to get permission to quote or use their material.

--PROMOTE AND DISTRIBUTE YOUR EBOOK

Now that you're ready to get your ebook out to public, you will need a way to promote and distribute it.

The best method is to setup a web page that collects user's contact info and then, once they submit form, you can take them to a download page or you can send an email download link via auto-responder.

Note: The auto-responder method is my method of choice since some spam (unsolicited email) weary site visitors and also a few frauds will type phony email addresses to get your free download. With auto-responders they won't get anything unless they give a valid address. Plus, as an added bonus, you will have their contact info to follow-up with after they have downloaded your ebook. Use this info to invite them to subscribe to your newsletter or to get more products. Just be reasonable, not pushy and don't sell or give away your visitor's info, that's fastest way to a bad reputation, so always give explicit instructions on how to cancel (opt-out of) future email notices from you.

Be sure to encourage readers to forward your download link or a copy of your ebook or report to everyone they know or anyone interested in same topic. Just tell them not to send to strangers.

Imagine selling products this way via free referral marketing. Or imagine putting just first chapter of your ebook or document in a free download and having hundreds or thousands of people requesting to see rest of your work or to learn more about your products or services all because of one free download. It could happen.

Be sure to promote links to download your ebook or report in your search engine, banner ad and other marketing efforts

As you have read in this article, you can reuse, repackage and publish your content and then give it away.

To learn more about going extra route of distributing and selling ebooks and reports online and also how to create audio ebooks in minutes--instead of weeks, please send email to esdinfo@clientbydesign.com or visit www.clientbydesign.com/instant-audio.html