3. Locate up to 20 e-zines that target same audience that you are. Make sure they accept articles. Create a text file and record their e-mail address (where you will send your articles), e-zine's title and publisher's name.

TIP: If you want to save even more time in long run, enter all this data into a mailing list program so all you would have to do is click "Send" button and your articles will be sent to everyone on list.

Now your web site is set up and promotion strategy is in place. The rest of plan will have to be implemented weekly to be effective.

4. Write one quality and informative article a week of interest to your target audience and do following: - Add a resource box to article about you & your product - Add TITLE and META tags to it and submit to Search Engines - Post your article on your web site for content - Submit it to e-zine list you generated earlier - Submit it to article directories and lists

Here is list of most popular article directories and lists:

http://groups.yahoo.com/group/article_announce http://groups.yahoo.com/group/Free-Content http://www.ezinearticles.com/add_url.html http://www.AuthorConnection.com http://www.internetclinic.org/contact/sub-article.htm http://www.netterweb.com/articles/articlesubmit.htm http://www.webpromote.com/suggest.asp http://makingprofit.com/mp/articles/submit.shtml http://www.mediapeak.com/internetmarketingarticleindex.htm http://www.articlecentral.com/suggest.asp http://www.certificate.net/wwio/auto

5. Locate up to 3 popular forums where your target audience hangs out. Post replies to their questions up to 1 hour a week. Leave your web site link (or specific article link) behind so people know who you are and why they should listen to your advice.

Follow this plan for at least 4 weeks. Make sure your articles are of high quality and offer a solution to a problem that you target customers might be facing. If you articles are published, expect increase in traffic to your web site. And your freebie should take care of capturing your visitors e-mails.

Your follow-up messages should introduce your products or services. As always, make sure your subscribers can leave your list at any time.

5) Backgrounds One common mistake is using distracting backgrounds or backgrounds which make text downright unreadable. The classic white background with black text is still best choice for text heavy pages. A light background that stays in place as reader scrolls can also be an elegant way to offset plain type.

6) Avoid Caps People read by recognizing overall shape of words. CAPS slow down character recognition ability of a person, making reading more frustrating and inefficient. Your readers will stay longer and absorb more information if you do not type in caps. Besides, having your text in all caps TENDS TO HAVE THE APPEARANCE OF A HYPED SALESMAN COME-ON! And do also tone down exclamation points!!! It simply makes your company look like a dubious, fly-by-night operation-- not impression that you want to create. Also keep this in mind when writing email ads, or sending (opt-in) email. Whenever I receive an email in ALL CAPS with !!!!, my brain immediately thinks… spam!

7) Flashing, Rotating and Animated Graphics As a rule, animated graphics are to be avoided in a business website. They take longer to load and are simply distracting and annoying. I have been to otherwise professional-looking pages which were ruined by a flashing, cheap, "Email Us" animation at bottom of page. Having said this, there are times when a very small and tasteful animation can enhance look of site, especially if it somehow relates to product or service you offer.

8) Typefaces There are two fonts specifically designed for maximum readability on screen, they are Verdana and Georgia. In addition, Times Roman, Courier and Arial are both very legible as well. These fonts might seem "boring" to webmaster looking to make their website appear hip. However, most important factor is to choose a font that is clear and does not tax viewer's eyes.

The best cure for layout problems is prevention. Before you design your site (or leave it entirely in hands of a non-creative programmer) do some research and find web sites that you like and you can copy look and feel somewhat. Also take at look sites in your industry and types of features that your competitor's sites incorporate. While you don't want to copy (you want to innovate), this research can save future time and grief if you get it right first time.