Hire People that Like Other People:

This may seem like a no-brainer, but is often over-looked in hiring process because of educational background or possibly even previous work experience. But make no mistake. If you are in business of serving clients and this employee is going to help serve these clients, he or she "MUST" be very, and I stress, very outgoing and client oriented. Often job can be learned, but your personality you carry with you always and is virtually impossible to disguise for very long.

Progress Tracking:

Everybody hates paperwork, myself included. But this oh-so important monster of society has an important role in success of you company. It is very important to track progress of each client as well as your own company. As every company is different there would be no way I could tell you what facts and figures you should be saving, but depending on type of company you many want to keep daily, weekly, monthly and/or yearly. You may keep sales, commissions, product breakdowns or one a thousand other figures. You may want graphs, which are great presentation features. The primary purpose still comes back to tracking progress. What is doing well, what is not?

How can we do better? That's Million-Dollar Question. Your Clients expect a Million-Dollar Answer!

Research & Preparation Are Your Two Best Investments!

4. The entrance to your storefront is a critical place to create comfort and give people specific products to buy. Ties, and shoes, lead to suit. The small decision leads to bigger buy, by gradually working consumer into right state of mind. It is a passage to sales process.

==== How To Offer Products and Get People to Buy ====

Imagine if you could take same lessons learned in retail and apply them to your online storefront. Instead of a huge physical store, you have an entry point called a Web Page. Most people crowd this page with products, and force all their visitors to first go through this entry point, or home page, to enter site.

They design whole customer experience around that home page. It is crowded with products, and since everyone has to go there, Web Page may be slow to open because of traffic. They are making mistakes of retail, and ignoring consequences.

Customers come to your store for a variety of reasons; they come based on season, based on a life event like a birthday, or even just to browse. Each one of these people want a specific entry point, a specific Web Page with a specific product, to introduce them to everything you offer.

You have a choice; do what majority of people are doing (which fails), or create an entry point and process for your customers to get comfortable, and to buy.

You can be different. Now that you know real secret of retail, apply what you have learned to your online storefront. Focus your customer on that specific product, like Men’s Wearhouse focused me on tie, in order to buy whole suit.