Quick, Helpful Tips for Direct Mail

Written by Wild Bill Montgomery

Continued from page 1

Be Personal - Address you reader inrepparttar first person. In many situationsrepparttar 109681 "human touch" is a great benefit as well.

Don't Write A Book - Direct Mail, whether in online or off, needs to be just that, "Direct". Don't waste time with "warm-up" text.

Flattery Will Get You Everywhere - Vanity will serve its purpose, as long as you don't overdo it.

Use Power Words - Use words proven catch their eye and them to buy.

Easy Respond Procedures - In Direct Sales especially, you want to make it easy and obvious how they can respond to your offer, while you have they're attention.

Showcase Your Guarantee - Withrepparttar 109682 overwhelming abundance of Internet and Mail Fraud plaguing us, people need a guarantee.

Offer Insider Information - People like to think they are getting something Exclusive or Special.

Wild Bill Montgomery ATTENTION: Are You In Business On The Internet? Do You Want The Best In Helpful Information and FREE Software & Sites? Want Direct Links To All The Latest Articles? Want A FREE Software and Reports Package? Start Getting Our Two Sizzlin' Hot Newsletters and Find Out What You're Missing! Go To

How I Escaped Database Hell!

Written by Marlon Sanders

Continued from page 1

To continue, I fired it up andrepparttar names imported like a champ. About 10 times easier than Microsoft Access, I might add.

To de-duperepparttar 109680 list, all I had to do was select "Find unique or distinct records."

In an instant my list was de-duped and ready for mailing!

Holy smokes!

Could it be that a database actually made something easy? What a relief. Next, I needed to exportrepparttar 109681 list so I could pull it into an email program.

I neededrepparttar 109682 list in pipe delimited format separated by pipes that look like this: |

In database lingo, that's called a pipe.

Guess what?

It took only an instant in Approach. Again, I found it 100 times easier than Access. But I don't want to blame Access. I had downloaded some other databases fromrepparttar 109683 Net whose names I won't mention.

They were no easier to use for this simple task than Access was.

Finally, I talked to a friend of mine who is a techno whiz. He uses Q & A because he had problems using Access also. He makes lots of queries to Access to find customers who bought products one and two, or who bought withinrepparttar 109684 last 60 days and so forth.

He got quotes from database experts about making these queries and they told him how complicated it would be.

He does it in a flash with Q & A. I'm told that database isn't even marketed any longer. So I'm headed down to my used bookstore to see if they have an old copy.

And I'm also checking out query procedures in Approach. Interestingly enough, though, when I asked my friend if it was easy to de-dupe records in Q & A, he said he didn't know of a way to do it.

So there you have it.

Now, I only have a few more windmills left to joust. For example, my list of associates isn't clean.

Some ofrepparttar 109685 email addresses are inrepparttar 109686 name field! Oh boy, have you ever tried to move data from one field torepparttar 109687 next?

You'd think you could selectrepparttar 109688 cell, and dragrepparttar 109689 data to another cell.

Logical right?

Answer? Guess again bucko! Here's another, know all those ding dongs who type their names in capital letters? So when you suck their names into your database, it's in all caps? Then you send them email, their name is naturally in caps, and they email you back nasty things blaming you for screaming at them?

Of course, only after complaining to your ISP that you spammed them andrepparttar 109690 capital letters are proof you're a novice who doesn't know yet that spamming is a no-no.

Well get this: In Q & A, you can hit a button and put all records in a column into caps and lower case.

Sure would be cool if you could do that in Approach or Access. You'd think there would be an email program that would also do this for you.

I mean, this beingrepparttar 109691 age of email and all...

Hey, for all you database gurus out there, I've put up a little discussion board you can visit and share your wisdom withrepparttar 109692 rest of us database hacks.

And don't spam it with mlm ads or I'm putting YOUR email address in all caps, firing up my old database program, exportin' your name in pipe delimited and zippin' a nasty note off to your ISP about howrepparttar 109693 caps prove you're a novice spammer who doesn't even know caps mean screaming!


The board is at:


Marlon Sanders, author of "The Amazing Formula That Sells Products Like Crazy" at amazingformula.com and, in spite of his database woes, author or "How to Create The Ultimate, Automated Web Business at: http://www.amazingformula.com/auto.html

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