Qualifying Yourself as a Reliable Vendor

Written by Clay Mabbitt

Continued from page 1

A classic example of this type of qualification is media coverage. You'll see a huge jump in traffic and your conversion ratio of visitors to customers if you're mentioned in an article that appears in a magazine, newspaper, or online news site with a large audience. Craft a newsworthy press release and distribute it to as many media outlets as you can. Professional distribution services can be expensive, often as high as several hundred dollars, butrepparttar potential payoff is enormous.

You can also make it easy for potential customers to learn about your products on their own by creating a newsletter with valuable content. The more times a potential customer sees your name,repparttar 102463 stronger their confidence grows that you're not a fly by night operation that's going to take their money and run. If you consistently put out a readable newsletter, your subscribers will come to view you as a trusted voice in your field.

Articles such as this one are also a good means of establishing you understand your product andrepparttar 102464 needs of your target market. Imagine you're interested in buying a briefcase. You read an article explaining how a briefcase can protect important documents, create a professional image that gives people confidence in you, and turn any table at which you sit into a mobile office. All other things being equal, aren't you more likely to buy a briefcase fromrepparttar 102465 link atrepparttar 102466 bottom of that article thanrepparttar 102467 link on a page by itself that says "briefcases for sale"?

So before deciding to look forrepparttar 102468 advertising method that will give yourepparttar 102469 biggest head count atrepparttar 102470 lowest cost, consider methods that qualify you as a reliable vendor that helps your customer make informed purchases. It might berepparttar 102471 best way to keep your customers coming back for more.

****************************************************** Copyright (c) 2003 Clay Mabbitt. Clay Mabbitt writes articles about Internet affiliate and MLM opportunities. Need in-depth reviews of the latest online income programs? Find them at http://www.affiliatescreen.com/ ******************************************************

How To Make More Money With Affiliate Programs

Written by Mario Sanchez

Continued from page 1

4) Managing your affiliate programs can be a hassle if you have to deal with many different companies. Try to sign up with a site that administers many affiliate programs to chose from (one ofrepparttar best out there are Commission Junction [www.cj.com] and Befree.com [www.befree.com]). These sites give you hundreds of affiliate programs to chose from, and act as a one-stop shop where you can sign up with multiple vendors using only one account and receiving one consolidated commission check.

5) Chose affiliate partners that offer long term cookies. A cookie is a mechanism that allowsrepparttar 102462 destination site to know when a visitor is referred by your site. A long term cookie (for example, a three months cookie) means that a visitor who follows a link to one of your affiliate partners today but doesn't purchase anything, can come back and purchase at anytime duringrepparttar 102463 next three months and you will still be paid a commission. The best programs are those who offer unlimited cookies (although there are not so many of them around). However, a 90-day cookie or more is very good.

6) Link directly torepparttar 102464 product page and not torepparttar 102465 main page ofrepparttar 102466 destination site. If you link torepparttar 102467 main page,repparttar 102468 visitor will have to find its way torepparttar 102469 product and may not find it, making you lose commissions. By linking directly torepparttar 102470 product, you will increaserepparttar 102471 prospects ofrepparttar 102472 visitor buyingrepparttar 102473 product (and of you making a commission). Many destination sites, like Amazon, recognize this fact and offer a higher commission to affiliates that link directly torepparttar 102474 product pages than to those who only link torepparttar 102475 main page.

Follow these simple guidelines and you will improve your chances of success with all your affiliate programs.

Mario Sanchez publishes The Internet Digest ( http://www.theinternetdigest.net ) a collection of tips and suggestions to help you design a better website and market it more effectively.

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