Putting Some Pizzazz In Your Ads

Written by Ana Ventura

Continued from page 1

Remember that you should devise a method for tracking your classified ads. If you place three different ads in three different places, you want to know which ads or which publications are bringingrepparttar most business. This is so you can continue a similar ad campaign to further your business.

Ezines: Most ezine subscriber lists currently have 100,000 to 300,000 readers per issue. That's a lot of potential business! Furthermore, most ezines are specifically targeted at a certain audience. If you have a great business opportunity that needs to be declared torepparttar 101240 world, a biz opp ezine is a great place to put an advertisement. Check out http://www.bizguru.com for top ezines that reach millions, for less than two hundred dollars.

Most other ezines are also pretty inexpensive. The bigger ones charge about $35 to $150, but there are smaller ezines that run ads for much cheaper, too. Granted, smaller ezines only reach about 2,500 to 5,000, but that still a few thousand people that you're reaching, and all for a relatively small price.

Remember that if you choose to advertise in an ezine, you need to be marketing a product that can be shipped easily anywhere inrepparttar 101241 world. If you product are breakable or expensive to ship, to might want to consider advertising in your local area.

Local Media: Withrepparttar 101242 advancement ofrepparttar 101243 Internet, many newspaper, radio and television stations realize they are in a fierce competition. It doesn't cost as much as you might think to place ads in these ever present media sources. Not only is it cost effective, but a great way to get your name out in your immediate community.

Let's face it. It's not exactly easy to add attention grabbing flair to a radio or television ad on a limited budget. You don't have to hirerepparttar 101244 cast of Friends, however, to get people to listen to you.

Listen torepparttar 101245 ads that are already out there. You know what you like, and it's probablyrepparttar 101246 same sort of stuff that's going to grabrepparttar 101247 attention of potential customers, too. Try to use components of ads that have affected you, and see what you come up with.

Don't forget that while bizarre ads can be a little, well,... bizarre they can also have a lasting effect on people. There's an ad out right now that features an array of singing belly buttons. I was a little freaked outrepparttar 101248 first time I saw it, but I still tried on a pair ofrepparttar 101249 jeans advertisedrepparttar 101250 next time I was shopping for new pants.

Using a little creativity will get your ad noticed far more thanrepparttar 101251 boring ones, no matter where you place them. Target your audience and track ad placement, and you will be well on your way to having an awesome ad campaign.

Ana Ventura writes sizzling ads for DrNunley's http://BizGuru.com See her super Ezine Ad Package that gets your ad in front of 55 million people without spamming. Reach Ana at mailto:ana@bizguru.com or 801-328-9006.

Advertising Versus Public Relations--

Written by Ana Ventura

Continued from page 1

That's not to say that there aren't great benefits that come with public relations, too. How many times have you looked at an ad in a magazine or on a billboard and been beyond skeptical in terms ofrepparttar product's reliability? When you read an article or blurb about it in a printed media source, though, you are usually more inclined to think thatrepparttar 101239 product is trustworthy.

Sending off a great press release has a lot of advantages that you might not have taken into consideration before. Let's say that your small business is sponsoring a local charity event. It would probably sound awfully snobbish of you to run an ad promoting your own selflessness, but if some other media source decided to talk you up, that would be okay, right?

One important thing to remember is that no one is going to cover your story if it's not interesting torepparttar 101240 editor that goes over it. First you have to grab their attention, and hope thatrepparttar 101241 editor or journalist will want to give your business some recognition. You also have to wonder ifrepparttar 101242 audience that seesrepparttar 101243 coverage will be captivated enough to remember your name when looking for products in your specific market. When you pay for an advertisement,repparttar 101244 only audience you have to target is your prospects.

There are great benefits in bothrepparttar 101245 worlds of advertising and public relations. Depending on your budget and your needs, you can figure out a combination that will suit you best

Ana Ventura specializes in helping businesses, organizations, and individuals get media coverage. She is a PR expert at DrNunley's http://FullServicePR.com , a site specializing in affordable publicity services. Reach Ana at mailto:ana@fullservicepr.com or 801-328-9006.

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