Remember that you should devise a method for tracking your classified ads. If you place three different ads in three different places, you want to know which ads or which publications are bringing most business. This is so you can continue a similar ad campaign to further your business.

Ezines: Most ezine subscriber lists currently have 100,000 to 300,000 readers per issue. That's a lot of potential business! Furthermore, most ezines are specifically targeted at a certain audience. If you have a great business opportunity that needs to be declared to world, a biz opp ezine is a great place to put an advertisement. Check out http://www.bizguru.com for top ezines that reach millions, for less than two hundred dollars.

Most other ezines are also pretty inexpensive. The bigger ones charge about $35 to $150, but there are smaller ezines that run ads for much cheaper, too. Granted, smaller ezines only reach about 2,500 to 5,000, but that still a few thousand people that you're reaching, and all for a relatively small price.

Remember that if you choose to advertise in an ezine, you need to be marketing a product that can be shipped easily anywhere in world. If you product are breakable or expensive to ship, to might want to consider advertising in your local area.

Local Media: With advancement of Internet, many newspaper, radio and television stations realize they are in a fierce competition. It doesn't cost as much as you might think to place ads in these ever present media sources. Not only is it cost effective, but a great way to get your name out in your immediate community.

Let's face it. It's not exactly easy to add attention grabbing flair to a radio or television ad on a limited budget. You don't have to hire cast of Friends, however, to get people to listen to you.

Listen to ads that are already out there. You know what you like, and it's probably same sort of stuff that's going to grab attention of potential customers, too. Try to use components of ads that have affected you, and see what you come up with.

Don't forget that while bizarre ads can be a little, well,... bizarre they can also have a lasting effect on people. There's an ad out right now that features an array of singing belly buttons. I was a little freaked out first time I saw it, but I still tried on a pair of jeans advertised next time I was shopping for new pants.

Using a little creativity will get your ad noticed far more than boring ones, no matter where you place them. Target your audience and track ad placement, and you will be well on your way to having an awesome ad campaign.

That's not to say that there aren't great benefits that come with public relations, too. How many times have you looked at an ad in a magazine or on a billboard and been beyond skeptical in terms of product's reliability? When you read an article or blurb about it in a printed media source, though, you are usually more inclined to think that product is trustworthy.

Sending off a great press release has a lot of advantages that you might not have taken into consideration before. Let's say that your small business is sponsoring a local charity event. It would probably sound awfully snobbish of you to run an ad promoting your own selflessness, but if some other media source decided to talk you up, that would be okay, right?

One important thing to remember is that no one is going to cover your story if it's not interesting to editor that goes over it. First you have to grab their attention, and hope that editor or journalist will want to give your business some recognition. You also have to wonder if audience that sees coverage will be captivated enough to remember your name when looking for products in your specific market. When you pay for an advertisement, only audience you have to target is your prospects.

There are great benefits in both worlds of advertising and public relations. Depending on your budget and your needs, you can figure out a combination that will suit you best