Put Yourself in Google's Shoes

Written by Darby Higgs

Continued from page 1

How does SEO fit into all of this? The basis of SEO is to get more hits to a particular page or site. At one level it does this by making search engine friendly pages, which is fair enough. But an increasing amount of SEO time and money is being spent on trying to simulate reality, in other words pretendingrepparttar page is an information rich page, while in fact it is a sales page. The SEO does this by second guessing Google’s algorithms and trying to deceive them. Some new clever trick is employed to exploitrepparttar 137493 boundaries of Google’s algorithm.

What happens next? The trick sometimes works for a short period of time. Of courserepparttar 137494 visitor seesrepparttar 137495 page for what it is and hitsrepparttar 137496 back button immediately. And Mr Google reacts by changingrepparttar 137497 rules to try to giverepparttar 137498 searcher what they really want. The SEOs will then try a new tactic. Their clients will have to modify all of their pages to conform to whatrepparttar 137499 SEO think isrepparttar 137500 new algorithm.

What does all this mean torepparttar 137501 small business trying to get a presence onrepparttar 137502 web? You can userepparttar 137503 SEO approach orrepparttar 137504 content based approach. You may have gathered by now that I favourrepparttar 137505 latter.

The SEO approach means that you are constantly trying to outsmart Google. You try to trick Google that your page is what searchers want. Google discoversrepparttar 137506 trick and changes its rules overcome it. The SEOs need to invent a new trick and you need reengineer your site to use it. But Google will soon find you out and changerepparttar 137507 rules again. The dog keeps chasing its tail.

The content based approach avoids all this hassle. You provide information rich pages which is what Mr Google and his searchers want. You joinrepparttar 137508 synergy. Google is working for you, not trying to foil your latest trick. Paradoxicallyrepparttar 137509 SEOs are helping you as well by putting more pressure on Google to get your information rich site in front of more searchers, and more searchers on to your site. As Yahoo and MSN start competing for searchersrepparttar 137510 content based approach will become even more effective.

So give Mr Google what he wants - informative content. He will give you what you want - targeted traffic. A win-win situation.

Darby is a Melbourne based web author who has created http://www.ozarticles.com as a service to Australian small businesses who wish to use articles to improve their web presence.

Don't Fall Victim to Internet Fraud-10 Tips for Safer Surfing

Written by Eric Buck

Continued from page 1

· Payrepparttar safest way. Credit cards arerepparttar 137316 safest way to pay for online purchases because you can disputerepparttar 137317 charges if you never receive your order, or ifrepparttar 137318 offer was misrepresented. Federal law limits your liability to $50 if someone makes unauthorized charges to your account, and most credit card issuers will remove them completely if you reportrepparttar 137319 problem promptly.

· Look for information about how complaints are handled. It can be difficult to resolve complaints, especially ifrepparttar 137320 seller or charity is located in another country. Look on their website for information about programs that require standards for reliability and assistance in handling disputes with whichrepparttar 137321 company or organization participates.

· Be aware that an organization without complaints is not a guarantee. Fraudulent operators set up shop and close down quickly, sorepparttar 137322 fact that nobody has made a complaint doesn't meanrepparttar 137323 seller or charity is legitimate. You still need to look for other danger signs of fraud.

· Understandrepparttar 137324 offer. A legitimate seller will give you allrepparttar 137325 details aboutrepparttar 137326 products or services,repparttar 137327 total price,repparttar 137328 refund and cancellation policies,repparttar 137329 terms of any warranty, andrepparttar 137330 delivery time.

· Think twice before entering contests operated by unfamiliar companies. Fraudulent marketers sometimes use contest entry forms to identify potential victims.

· Be cautious about unsolicited emails. They are often fraudulent. Recent legislation requires all marketing emails to include a working link that enablesrepparttar 137331 recipient to be excluded from future mailings.

· Beware of imposters. Someone might send you an email pretending to be connected with a business or charity. Others may create a website that looks just like that of a well-known company or charitable organization. If you're not sure that you're dealing withrepparttar 137332 real thing, find another way to contactrepparttar 137333 legitimate business or charity.

· Beware of "dangerous downloads." In downloading programs to see pictures, hear music, play games, etc., you could download a virus that wipes out your computer files or connects your modem to a foreign telephone number, resulting in expensive phone charges. Only download programs from websites you know and trust. Read all user agreements carefully.

Eric Buck is an established ezine publisher and direct marketer who specializes in helping ordinary people make extraordinary money working from home on the internet. Put money in your pocket fast-sign up for FREE to the Home Business Tips Newsletter. Learn insider strategies and information from invaluable articles. You can even get your own complete moneymaking website setup FREE! Just go to: http://www.homecashincome.com

    <Back to Page 1
ImproveHomeLife.com © 2005
Terms of Use