The downside: While I think $400.00 is a fair price for amount of time she is going to invest, I fear that price is a bit steep for most small business owners trying to build a downline.

Ezine Announcer Software: Cost $69.00 (www.f1000.com/ezineannouncer) This is a pretty cool program. It automates many of tasks that are time consuming and boring. It comes with a long list of 1700 publishers who want your articles. You enter your article and then run through sites you want to contact. Yes, you still have to do work, but it takes away some of pain. You buy it, install it, and then you can run it whenever you have an article to publish. The software solution is great if you’re technically proficient.

The downside: Once you install program, list of submission sites has already begun going out of date. New sites spring up all time and existing sites become defunct. While many of submission tasks are automated, you are still tied to your desk working through submission process. I like software solution, I just wish there were a few more features.

Article Marketer: Cost - Free (www.articlemarketer.com) ArticleMarketer.com is a free web service. You enter your article and press button - then system goes to work. Your articles are submitted to 2,351 people, as well as content web sites and popular article directories. Articles are distributed according to publisher guidelines and based on categories you choose. The list of sites is always up to date, with new publishers being added all time and defunct ones deleted.

The downside: The free service is only sent to a fraction of their list. They have a paid program ($8.95) that distributes your articles to complete list of over 50,000 people. With a subscription ($39.95), you can send an unlimited number of articles to full list.

To summarize: If you want to really build your downline quickly, submitting royalty free articles to ezines and newsletter editors is way to go. If you don’t want to spend hours and hours of drudge work doing article submission, you should give one of these solutions a try.

Of three, ArticleMarketer.com is my favorite (for obvious reasons). It allows me to maximize my budget and get my articles to greatest number of people with least amount of effort. I put this article in (it took literally 45 seconds) and here you are reading it. Now that’s what I call effective marketing!

INFERNO Secret:

People will be more attracted to something they contribute to and add to, then what is just "presented" to them.

How do you create what we call a Massive Value Perception?

That is simple.

LISTEN to what they say when you ask this question:

"I want to ask you a serious question. If there was One Thing you could change for better in your life, what would that be? And how would your life change because of it?"

Then again, LISTEN to what they are telling you because they are giving you Value CLUES to what is important and VALUED in their life. And there is a part of their desires that is not being honored and fulfilled in their life, and they want to change it.

INFERNO Secret:

Wrap your recruiting around that value statement.

"If there was honestly a way, that I could help you obtain that in your life, would that be something you at least would want to be made aware of?"

And what you have done is put yourself in a "Value Posture" that will be felt through your recruiting process Whatever process you use, People MUST perceive value, and a POSTURE of value if you are to create a Minimum Objection environment. And when you do get objections, you can relate them back to value posture that tela them that you want what is best for them.

Another great question is:

"How will not having money you desire impact your family?"

"Again...if we could figure out a solution to obtaining what you want, then we can still create positive change you want in your life for your family."

Continue a Value Posture, and keep it focused on what they want to change and enlarge in their life, and assure them they can.

There are many ways to neutralize objections. But understand: People will never object to someone truly, honestly, and with their best interest at heart, helping them to obtain what is valued or missing in their life.

blessings...doug PassionFire Intl http://www.passionfire.com (c) 2005/ all rights reserved